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Warrior mums, 1

Campaign
Agency Network: 
Published/Aired: 
June 2008

Description

Print advertisement created by Crispin Porter + Bogusky, United Kingdom for Burger King, within the category: Food.

Caption

The lunch battle is over. New BK' Angus Mini-Burgers.
The food kids want. Quality you can feel good about.

Advertising Agency: Crispin Porter + Bogusky
Co-executive Creative Director: Rob Reilly
Creative Director: James Dawson-Hollis, Bill Wright
Art Directors: Lynn Born, Dan Treichel
Copywriters: Andrew Ure, Michael Ludwig
Photographer: Tony D'Orio
Print Producers: Jessica Arcey, Yajaria Fierro
Art Buyer: Sheri Radel
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mikelite's picture

Even Crispin succumbs to the "Let's make a thing out of things" execution.

http://mikelightman.com/blog

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

dico's picture

i like it.
good idea, great art!

dico
Activity Score 332
Establecimiento Las Marias - Graphic designer |

http://dgdico.com.ar/

Javier Ramírez's picture

Nice BUT...if the battle is over...why she looks like ready for fighthing? She must be boring, whitout the "custome"...i don´t know!

http://javoramirez.wordpress.com/

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

capywriter's picture

good point

capywriter
Activity Score 5512
Copywriter at Freelance
phoamcor's picture

ZZZzzzz.....

phoamcor
Activity Score 1284
AdHater's picture

Been done, bitches:

http://adsoftheworld.com/forum/exhibition/burger_queen

Note the cod piece.

AdHater
Activity Score 5
art director
Johan Nerman's picture

Haha! Really embarassing!

Johan Nerman
Activity Score 54
GOSS
pscs's picture

OKAY, but that ad was also produced by Burger King...

pscs
Activity Score 440
SAC
BulbheaD's picture

with all those viral, interactive, ambient stunts, cp+b forgot how to make a decent print ad.

BulbheaD
Activity Score 254
Freelance |

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

diegocontrerast's picture

Some of you seem to completely forget the fact that ads aren't supposed to be targeted at ad people.

diegocontrerast
Activity Score 31
Method Creative, SMU
Silver Surfer's picture

More evidence that CP&B is slipping.

Silver Surfer
Activity Score 28
Other
Andy-B's picture

Amateur work

Andy-B
Activity Score 280
Ogilvy, Johannesburg, South Africa
Javier Ramírez's picture

Agree!

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

pscs's picture

LOL, another nice one, but I still prefer the Samurai Mum...

Now make some with men. 2 women (only) are kinda sexist. Don't Dads buy fast food for kids as well?

pscs
Activity Score 440
SAC
Whip's picture

Disappointed in your work lately. Female empowerment strategy is great but not when it's so obvious. Could you pander to woman anymore than your doing now. Throw these out and start over!

Whip
Activity Score 80
Whip's picture

Lynn, I really thought you were much better than this.

Whip
Activity Score 80
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