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Guest's picture

this is a full rip off from ..Coke light... even using the name light... lame

Rafael Lago's picture

Can't get it. Thinner head?

Rafael Lago
Activity Score 34
jazarah's picture

I got your point, you will become thin eating salad, but will head become smaller as well?

Activity Score 1262
unaquestionediali's picture

if this is a comment the only thin thing is your brain.

Activity Score 484
Copywriter |

in advertising SCRIPTA VOLANT

pepaaa's picture

thinner waist..

Activity Score 69
vvhisky's picture

good, little old for me, bad art direction...

Activity Score 116
savitzky brand building/associate creative |

for a "no copy/paste" world day.

Ed Mintone's picture

i likey

Ed Mintone
Activity Score 585
pepaaa's picture

one thing i can´t understand...does salad make your shoulders thinner too?

Activity Score 69
snolet's picture

not workin... Salad makes you look like a fence post? "Come at Burger King! You'll become a straw!" The salad's magic...

Activity Score 102
Art Director at Propage
mark3r's picture

Effective Ad.

Activity Score 1949
Art Director at Scout
sapensenn's picture

done by fanta light.

can't find the link. :(

anyway. DONE.

Activity Score 31
kalpesh78's picture

and by coke lite.

Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

NatalieM's picture

Has this unknowingly made a social statement that women should be thin as rails?

That probably wasn't intended, but geez, if a woman put that crown on her head and it fell to her feet, I'd rush her to a hospital.

Or maybe I'm interpreting this all wrong or too personally. What do you guys think?

Activity Score 1685
Topolewski |


LeSet's picture

yeah i don't think it's supposed to be taken so literaly, but I get your point with the whole "women should get thinner" thing that is flooding advertising today.
The thing that bothers me with this ad is that I have the impression of having seen this sort of thing so many times.
But it gets the message across, and i guess it works as an ad pretty well in that sens.

Activity Score 100
gmint7's picture

come on~
its jus a metaphor
funny i like it

: )

Activity Score 2673
Art Director at ad grad @ S Francisco |


Seals's picture

You're right gmint7;

Some people take everything so seriously.

I like it to.

Andal's picture


C'mon, pepsi light, coke light, etc, etc.

Activity Score 863
Copywriter |

It's so easy to critic.

RM's picture

This is a great ad full stop. So many of you douche bags including Natalie are taking it way too literally, can't you just appreciate a good idea when you see it? Remember those of us who work in the industry will always over analyze stuff - you gotta remove yourself from it and see it for what it really is.

Digg it...

Activity Score 419
krautland's picture

you're wrong. it's weak on strategy (dieting will reduce waist size, not head) and should have been killed by a competent creative director. the line isn't exactly articulate either.

Activity Score 3212
Art Director at erm... no calls please.
RM's picture

Funny that... I really thought it would reduce the size of her head! Probably not the size of yours though! Strategy is spot on... you don't know what you're talking about.

Good morning, good afternoon, good evening and goodnight

Activity Score 419
krautland's picture

wow, little ad hominem just for good measure?
grow up.

Activity Score 3212
Art Director at erm... no calls please.
Luis Maram's picture

Come on! It's just advertising.
And this is for a funny restaurant. Target OK, communication OK. The ad works.

Luis Maram
Activity Score 252
Marketing Director |

Luis Maram

kareena's picture

been done many times already for weight loss centers, skim milk etc.

Activity Score 39
Creative Director
floydeepurple's picture

For salads that shrink your head to the size of raisins. Now available at Burger King.

If they took something that is worn on waist then it is still understandable. But crown, of all the things.

Activity Score 349
sneakyhands's picture

guys this is spec work. they're not selling salad they're trying to get a job. it takes courage to post it here, so first off props on that. now the bad:

salad too bright.
feet/legs need work.
i don't believe that the hat fell from her head. it looks like she's dropping her thong, in which case i will check out her chicken salad.
the treatment on the copy is nice. however, i'm not sure about the copy itself, then again you're an AD so a CD will probably cut you some slack.

hope that helps. good luck.

Activity Score 1857
SeanMartin's picture

I dont care that it's spec work. Or maybe I should care even more that it's spec work, because if this is the level one would get on spec, imagine what it would be like were these folks given a *real* job to do.

Face it: the concept is half-thought out and makes her look more like she's being hobbled than thin enough for the crown to have slipped past her now-tiny body. Burger King and bondage -- now there's a selling point.

whitespace's picture

I didn't know BK did panties.

Activity Score 1953
Creative Director
LimitedTimeOffer's picture

That was my first read too. Sorry BK, this says 'panties around the ankles' which takes me somewhere else...

Activity Score 200
Advertising Agency
stitchy's picture

nice one WHITESPACE :)
but as i know that the sauce they use makes the ASS go BOOOOM!!!
didnt u c SUPER SIZE ME!!!!

Activity Score 779
creative design
scopy8722's picture

Can't get it. Thinner head or no breast? I thought chicken worked...

Activity Score 6
mark3r's picture

Dammit! Stop taking the AD so seriously! Its just a joke! who cares about the f**king head! It works and that's that. Yes it could've been done better... sometimes in advertising you exaggerate stuff, in this case the bitch is a broom on legs. People will get it...

Activity Score 1949
Art Director at Scout
BostonBob's picture

I agree, Mark, but my objection is that the concept has BEEN DONE over and over before. Not just once 40 years ago, but multiple times by many advertisers.

If nobody cares about that, then why not just pick up a CA and steal whatever you want?

Sure as shit would make my life a lot easier.

Activity Score 45
LehmanMillet |


mark3r's picture

Yeah that's true hehe

Activity Score 1949
Art Director at Scout
corporal_hicks's picture

Good job, made me smile.

Activity Score 365
Art Director
joelapompe's picture

I couldn't agree more with BostonBob. :-)

http://www.joelapompe.net / Facebook : Joelapompe

Activity Score 4039
m í t i c o's picture

Done often before

m í t i c o
Activity Score 676
Art Director at BBDO Honduras
yalaurie's picture

do they still make burger king crowns? is it something you have to ask for? They used to be stacked up by the door when I was little. Haven't seen them lately.

Activity Score 121
Art Director at ATOMdesign |


jarhead's picture

maybe she was wearing the crown as a belt....

Activity Score 2
yalaurie's picture

or maybe she is into bondage. i can only imagine what it tying her hands together.

Activity Score 121
Art Director at ATOMdesign |


homutmiranda's picture

eating salad= getting thin, the idea is old, y not healthier?

Activity Score 37
Media student
savepoetry's picture

Old School Style!
I love it!

Activity Score 13
Art Director
erness's picture

i get the point but is kind of confusing...

Activity Score 69
Graphic Designer |


Guest's picture

this is a full rip off from ..Coke light... even using the name light... lame

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