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Kite Ruiner

Campaign
Agency Network: 
Published/Aired: 
January 2009
Burger King:  Kite Ruiner

Description

Print advertisement created by Tonic, United Arab Emirates for Burger King, within the category: Food.

Caption

Chocolate Souffle. It's good, so you don't have to be.
Have it your way.

Advertising Agency: Tonic Communications, Dubai, UAE
Creative Director: Vincent Raffray
Art Director / Illustrator: Renata Giovannoni
Copywriter: Kristofer Richardson
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Highest Rated

Guest's picture

Very pretentious. It's trying to hard to be clever.

Guest
postman's picture

This is truly "damaging" for the brand. As for the line: The "so-bad-it's-funny-again"-strategy doesn't work out here.

postman
Activity Score 951
Other
Guest's picture

Very pretentious. It's trying to hard to be clever.

Guest
Guest's picture

LOVED IT. THAT'S WHAT I CALL IMORAL! I LIKES IMORAL! ICE CREAM NOT FOR FAGS ANYMORE! I CAN LICK IT AND FEEL LIKE A MAN NOW!

Guest
Guest's picture

"I can lick it and feel like a man now!" Ummmm interesting. Would make a nice slogan for lollipops targeted at gay men.

Guest
Guest's picture

Ha ha ha....what an idiot!

Guest
SandMan69's picture

Where are you buying your ice cream? And why do you think that only gay guys are eating it?

I love ice cream. It's for winners. Maybe that's why you've not been a big fan.

Grow some "Non-idiot" glands and then come back and try again.

We'll be waiting.

"stay low, move fast"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

ibeg2differ's picture

He's prolly some macho redneck who lives in the homophobic bible belt.

ibeg2differ
Activity Score 420
Guest's picture

hmmm...i think i liked it.

Guest
Guest's picture

if you're gonna do it, do it. these are soft and a bit straight as far as mean goes.

Guest
Guest's picture

Where is the Joke, the Twist or whatever in the cartoon? Idea would be good if you could laugh about this evil kid.

Guest
Guest's picture

The slogan is pretty good, also the message of the ad.. but I think bullying is a serious topic at the moment in lots of schools and for lots of children... and there is no way to encourage it anymore!

Guest
manu adithya's picture

nice art work!

manu adithya
Activity Score 82
Whitefang's picture

bad, dated strategy, bad execution, all bad, bad bad BAD.

Whitefang
Activity Score 509
Guest's picture

LOVE>>>LOVE>>>>LOVE>>>LOVE IT

Guest
Guest's picture

good execution, but its giving me negative vibes for the brand......i mean bad boy is alright but why i feel as if he is really bad!

Guest
Guest's picture

Nice illustration.

Guest
Guest's picture

You're playing with fire here. But you're not doing so bravely, for a noble purpose . . . you're just clueless, and desperate to be "edgy". After bullying, what next? The logical next step is rape jokes, I guess.

You can't do anything funny with mean kids, kids crying, kids fighting, nightmares, etc. etc. . . . I don't know WTF you're thinking, but it's just pathetic.

Guest
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