Agency Network: 
Published/Aired: 
September 2008
Burger King:  Clock

Description

Print advertisement created by Tonic, United Arab Emirates for Burger King, within the category: Non-Alcoholic Drinks.

Caption

BK Joe. Makes mornings better.

Advertising Agency: Tonic Communications, Dubai, UAE
Creative Director: Vincent Raffray
Art Director / Illustrator: Diya Ajit
Copywriter: Kris Richardson
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everartz's picture

enough with this silly campaign
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Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

Wyvie's picture

I think this is the only one of the lot that actually has any sort of concept that I can understand. The first one took a long time for me to get my head around. Maybe it's because I live in a house.

I don't think the treatment suits the client (assuming that they are, indeed, the same as Hungry Jacks - but of course I could be wrong) and just looks like the designers felt like doing something hand-done.

This campaign says to me that their coffee is awful, strong, and muddy (just like the palette). I've heard Americans in general have bad taste in coffee, but this looks dirty and unappetising even so.

But hey, I'm aussie. Not the target audience.

Wyvie
Activity Score 76
virtualplaydoh's picture

Like the interesting graphic visuals, but no clue what's going on in this campaign other than the fact it's for BK.

virtualplaydoh
Activity Score 252
rkamalsethu's picture

good campaign

rkamalsethu
Activity Score 19
Art Director at Bates PanGulf |

kamalsethu

slip's picture

he he

slip
Activity Score 919
designer |

SJB

Mosaddaq's picture

this is what we call CREATIVE concepts!

Mosaddaq
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