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creative420's picture

WTF???

creative420
Activity Score 279
Copywriter
karim27sept's picture

i can't

karim27sept
Activity Score 52
Art Director |

Karim

Gilsem's picture

Bad, bad, bad...bad words!

Gilsem
Activity Score 80
Creative Director
JTW926's picture

what does a fly have to do with getting fit?

JTW926
Activity Score 184
Art Director
Seixas's picture

he will get in shape just chasing the fly

Seixas
Activity Score 95
Creative Director |

"What it is. What it was."

Stigset's picture

These are great ! completely incomprehensible because the font on the fly is way too small, but the idea is there when you read Ivans retranscription of the copy (wich nobody could see if they saw this in a magazine). Too bad a fly is such a small insect....

Stigset
Activity Score 1454
Art Director
Have Heart's picture

Nice new approach. I like it!

Have Heart
Activity Score 922
Art Director
sutho's picture

?????

Doesn't work at all.

It would only work if you changed the product and put a fly spray can in the shape of the magazine.

sutho
Activity Score 92
Creative Director
salamandos's picture

it works, i believe the "fly text" is readable in the magazine

salamandos
Activity Score 1947
Art Director
jennywhx's picture

burger flies (fries), and ketchup(blood?).
haha, funny.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

addyhoch10's picture

actually the fly shaped text says "burger, fries, ketchup" and the "Eat better, slim better." line is on the mag.

i think these are too complicated.

addyhoch10
Activity Score 2592
Art Director
Thiago Aranha's picture

I think it works... altought I still thinks the type is too small, the idea is there.

Thiago Aranha
Activity Score 121
Copywriter |

Lorem Ipsum dolor sit amet...

ivan's picture

Yeah small on the web, but in the magazine it would be perfectly legible.

ivan
Creative Director at Ads of the World
oshe's picture

recontraforced

··o.s.h.e··

oshe
Activity Score 850
Copywriter |

oshe.pb@hotmail.com

klaussnow's picture

oh dudes...weird

klaussnow
Activity Score 1645
Art Director |

... its already been done...

mrtalented's picture

using text as fly idea is just lame. changing from wall to dinner table top shot and change that fly-shaped text to smashed tiny burger with ketchep splat that looks like blood might help. just a 'tiny' bit.

mrtalented
Activity Score 2171
Creative Director
salamandos's picture

why would someone want to smash a tiny burger?

salamandos
Activity Score 1947
Art Director
mrtalented's picture

why should someone wants to smash a fly-shaped text?

mrtalented
Activity Score 2171
Creative Director
salamandos's picture

because people sometimes smash flies on the wall with a mag. i did not see how your idea with the tiny burger would have helped the ad..

salamandos
Activity Score 1947
Art Director
mrtalented's picture

because i don't think people smashing text on the wall will help the idea. maybe this idea should be killed like fly or maybe it simply can't be rescued.

mrtalented
Activity Score 2171
Creative Director
leftfield's picture

let's face it the idea is fucked

leftfield
Activity Score 165
Production Manager
fersvax's picture

I like it. Art direction could be better.

fersvax
Activity Score 1239
Creative Director |

FER.

Dick Huges's picture

that is terrible

Dick Huges
Activity Score 937
Copywriter
Rog's picture

Ever get pissed off at and ad for wasting your time?
I just did.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

hybrid's picture

yawn

hybrid
Activity Score 14
Production Manager
the_executioner's picture

fantastic work

the_executioner
Activity Score 93
Creative Director
brandsurgeon's picture

You should be executed for that comment.

---

brandsurgeon
Activity Score 693
Copywriter |

Most times, worst enemies used to be best friends...

salamandos's picture

so should you

salamandos
Activity Score 1947
Art Director
lorsdana's picture

i absolutely love it!!!!

lorsdana
Activity Score 81
Graphic Designer
mwikali's picture

ok, I've officially drifted far far faaaaar away from the point of this ad...maybe I'm slow (no, htats not it..) so whats the idea? help before I find myself on the other end of the ad universe....

mwikali
Activity Score 18
Copywriter
ivan's picture

This magazine helps you fight the enemy of a fit body. So here visually the magazine is used to kill those pesky things like burgers and fries.

ivan
Creative Director at Ads of the World
mwikali's picture

cheers ivan...I see the shore! I see the shore! :-)

mwikali
Activity Score 18
Copywriter
Byte's picture

Uf! Sucks.

Byte
Activity Score 327
Art Director |

Byte!

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