Bungee jump

Published/Aired: 
March 2007
 Bungee jump
 Bungee jump

Description

Caption

Pursue the moment.

Advertising Agency: Denstu, Canada
Executive Creative Directors: Glen Hunt, Bill Parker
Creative Director: Glen Hunt
Copywriters: Bill Parker, Matt Williamson, Glen Hunt
Art Director: Boris Matas
Photographers: Nadav Kander, Stockland Martel
Production Manager: Gary Hutchinson
Typographer: Tom Cochrane
Account Supervisor: Scott Morden
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Highest Rated

Rog's picture

;) tee hee hee

Rog
Activity Score 6068
Copywriter |

>>>> That's not an ad. THIS is an ad.

deep_tracy's picture

i like the idea.

but i think the tasks are pretty ordinary and don't quite suit lexus and its market. i know it's implied that you have to be able to afford plane tickets to these countries, but still... elephant ride? camel ride? bungee? would someone accomplished enough or wealthy enough for a lexus have even those in his/her things-to-do-before-i-die list? i think he/she would have been there, done that and more, or would simply be not interested.

(and i thought it was 'bungee.')

deep_tracy
Activity Score 584
Copywriter
A. J. SMITH's picture

Oh is that what it is?

Is it that you have to be wealthy in the first place to go?

Unfortunately this is too clever for its own good in my opinion.

I agree with deep_tracy too that the user and the free offers don't quite match up. In my opinion of course.

Very subtle though.

Clever too.

A. J. SMITH
Activity Score 2818
Shut Theory's picture

i think what thy try to say is: regardless of what comes before and after, the moment, right now, u have a half price ticket, pursue that moment... my take on it is that u need to do hell lof of things to pursue it!

http://shut.elmota.com

Shut Theory
Activity Score 515
Other |

regards_______________________
http://shut.elmota.com

deep_tracy's picture

i would never have figured that out. thanks. ;)

deep_tracy
Activity Score 584
Copywriter
Stigset's picture

I don't get this, how is this going to make me buy a Lexus ?

Stigset
Activity Score 1454
Art Director
Thiago Aranha's picture

Well, I don't think the major objective of this campaing is to make you buy a Lexus.
The true objective is for you to love Lexus and be passionate about the brand.

When you love a brand you're just one step away from buying it, and that's already a huge deal for any kind of brand...

Thiago Aranha
Activity Score 119
Copywriter |

Lorem Ipsum dolor sit amet...

Rog's picture

It's not, Stigset.
I'm so sorry.
This is so hard to say.
It wasn't meant to be.
We wouldn't have worked anyway.
We're just not... right.
;) x

Rog
Activity Score 6068
Copywriter |

>>>> That's not an ad. THIS is an ad.

Stigset's picture

I'll always keep you in my heart, you Dundee of advertising.
sniiff, do you have a kleenex ? (please no inappropriate behaviour)

This ad is bullcrap in my opinion anyways, what does it tell me ? to live life to the fullest? There are so many brands telling me that allready , from coke to macD, I'm not going to keep track of them all.

Stigset
Activity Score 1454
Art Director
Rog's picture

;) tee hee hee

Rog
Activity Score 6068
Copywriter |

>>>> That's not an ad. THIS is an ad.

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