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Barkach's picture

Estoy deacuerdo es ofensivo y es dificil de entender.

Barkach
Activity Score 200
Creative Director at DDB Venezuela |

http://yonoveotele.wordpress.com/

Stigset's picture

That's not very nice towards construction workers.

Stigset
Activity Score 1454
Art Director
ivan's picture

I agree. It's offending. But then what parent dreams of their kids to be construction workers. Even if you're a construction worker yourself.

ivan
Creative Director at Ads of the World
andrej dwin's picture

I thought it's targeting kids, not their parents.
and besides all that you can see in it, it's more likely you'll think "he gets paid for doing nothing. how much better than my job, damnit".
totaly off the mark.

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andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells
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Jet Propulsion Lab's picture

Their lifelike miniature toy model cars positioning is painfully lost. Way, WAAAAAAAY off the mark...

Jet Propulsion Lab
Activity Score 10669
Copywriter
justpassingby's picture

i think you ALL miss the point.

This one for me isnt as clear
But this was my comment for the other ad with the garbage man.

the thought of driving the car of your dream while you still have an amazing imagination is a fantstic thought. This is obviously targeted at fathers with young boys.

justpassingby
Activity Score 1368
Other
Guest's picture

¡¡Expliquemen por favor!!!!

Guest
ego's picture

Me parece muy ofensivo las dos referencias con los trabajadores.

ego
Guest's picture

nice picture and good direction artist

Guest
Guest's picture

Igual no me gustan, pero le explico al que lo solicitó:

Se supone que los sujetos que conducen los carros que son de "acción" no tienen mucha acción en al vida real, así que la acción figura como promesa del producto de la marca .

Guest
Guest's picture

Yo entiendo algo muy diferente, esta campaña se trata de que es tan real la acción de los carros, que es preferible vivirla de niños que de adultos. Me gustan, bonita gráfica

Guest
Barkach's picture

Estoy deacuerdo es ofensivo y es dificil de entender.

Barkach
Activity Score 200
Creative Director at DDB Venezuela |

http://yonoveotele.wordpress.com/

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