Log in or register to post comments
ivan's picture
ivan
Creative Director at Ads of the World
puppiepoppy's picture

So, what's the benefit? It's like not saying anything at all. zzzzz.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

eviolina's picture

i like this,but i sow this in other 30 adv...

eviolina
Activity Score 32
Copywriter
Ravages's picture

Lookee here. All the soldiers have jumped outta the toothbrush and into a worm.

Ravages
Activity Score 842
postman's picture

Now the toothbrush scares me even more...

postman
Activity Score 951
Other
Ravages's picture

LOL

Ravages
Activity Score 842
Rog's picture

Cute, but doesn't say 'kil!' Nope.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

laylowmoe's picture

The problem with this ad is also something I see in a lot of ideas by young - and not so young - creatives. Mostly art directors.

You're muddling the need and the benefit.

You're showing an insect. That's the need for the product. You're showing soldiers. That's the product benefit - "secure the perimeter".

What you can't do is combine them both into one visual.

laylowmoe
Activity Score 328
Copywriter
Ravages's picture

@laylowmoe
Yours is one of the most sensible comments on this site. It seriously is.

Ravages
Activity Score 842
Mongoose's picture

@laylowmoe... if you'll ever consider opening an art-school, i will definitely join you! Thats great insight!!!

Mongoose
Activity Score 4961
Art Director at Lime Lite Studio |

Make the logo Bigger and the black, Darker!

Guest's picture

Hello! Good Site! Thanks you! ojjflbiowspa

Guest
Advertisement
Featured Content

Latest Collections

Advertisement