Agency Network: 
February 2013


Bugles is a quirky, odd shaped snack from General Mills that’s been around since 1966. The objective of this campaign is to revitalize this nostalgic brand and make it fun and top of mind again. After all, who doesn’t remember playing with Bugles as a kid. Playing off this insight, the concept from Cossette Toronto was to advertise Bugles as a game, rather than a snack. And so it was born – The Game That You Can Eat!

Print advertisement created by Cossette, Canada for Bugles, within the category: Confectionery, Snacks.

Advertising Agency: Cossette, Toronto, Canada
Creative Director: Daniel Vendramin
Copywriter: Anthony Atkinson
Art Directors: Greg Kouts, Daniel Vendramin
Account Team: Jason Melhuish, Erin O’Connor, Janis Lindenbergs
Agency Producer: Sarah Moen
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bate_palmas's picture

not a bad idea. horrible font. uninspired copy

Activity Score 1479
kleenex's picture

I like it.

Activity Score 52778
Web Designer/Developer
mark3r's picture

This one makes a little more sense. Execution is very soft.

Activity Score 1949
Art Director at Scout
leugangen's picture

The insight is ok, but execution is not. And this is the best of the three.

Activity Score 65