Agency Network: 
September 2010


Print advertisement created by Publicis, Romania for Bucharest's City Police, within the category: Public Interest, NGO.


This is you while texting and driving.

Advertising Agency: Publicis, Bucharest, Romania
Creative Director: Razvan Capanescu
Art Director: Bogdan Nestor
Copywriter: Razvan Soare
Photographer: Cosmin Gogu
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Roger Keynes's picture


Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Jupiter's picture

repetitive use of dates on both (series) driving licenses is something to think abt...other than that, it's a cool campaign.

Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

Guest's picture

Your reference has nothing to do with this campaign.

About the campaign itself - it uses too many elements. Being blind is the point, why ad the drivers license? Why not ad a good copy instead? Or a better visual?

Guest's picture

I agree. You don't need the license. And the line needs to be more subtle.

Dzsoi's picture

Okay, now I got it. I agree, no driving license needed.

Activity Score 8542
Copywriter at Brightly
Felicitas_Pauker's picture

A little bit forced, but cool.

Activity Score 179
aido's picture

Nothing forced about this. A lovely simple idea appealing to the right demographic. Nice

Activity Score 49
Art Director |

Guest's picture

manca-l-ar tata pe el de manciuc chior. acum esti si fantoma.

Guest's picture

should be more shocking - the guys eyes are too normal.. or simply black glasses

Guest's picture

cool stuff

clayology com's picture

Though confusing..its nice..! Atleast conveys a message!

clayology com
Activity Score 245
Producer/Director at India |

Ads u create needs Attention!!

riyelam's picture

Blindness makes the confusion. Normally people break bones in accidents rather loosing eyes.

Activity Score 366
Graphic Designer at Linc Pen & Plastics Limited
Guest's picture

I think is about how it feels "while" driving... like a blind man driving... or without the help of one arm. I don't think this is about an "after accident"... is in the headline "while texting and driving".

Dzsoi's picture

That's right. Still the unnecessary driving license element causes confusion: it may suggest that it represents the past (when the photo was taken) - there is nothing special, no problem can be seen; and the disability is the present (as it's outside the photo). From this past-present contrast one might come to a conclusion of a suggested accident - before and after. Despite of the headline this was my interpretation too because I wanted to find a meaning of using the driving license here.

Activity Score 8542
Copywriter at Brightly