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Love, 3

Campaign
Agency Network: 
Published/Aired: 
November 2009

Description

Advertising Agency: Saatchi&Saatchi Bucharest, Romania

Print advertisement created by Saatchi & Saatchi, Romania for Bucharest Zoo, within the category: Recreation, Leisure.

Caption

If you love the Zoo, the Zoo loves you.

Creative Directors: Daniela Nedelschi
Art Directors: Daniela Nedelschi, Romana Topescu, Alexandru Micu
Illustrator: Radu Molosniuc
Account Managers: Anca Luca, Liana Petrascu
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satrianee's picture

weird... zoo loving me back? and why is it only women's job to love the zoo..

and that logo... snakely written zoo, and the lama's (i suppose). logo should be more simple when the visual was telling more.

satrianee
Activity Score 3748
Guest's picture

you don't get "ZOO loving you back"?

just bend over. elephant is coming.

I know, I know... my comment is as stupid as the tag line.

Guest
mikeelrapido's picture

I like it, it's ok.

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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everartz's picture

so the kisses shapes are supposed to be made from animals lips?

everartz
Activity Score 7613
Art Director |

| everartz |

pulautikus's picture

got it- thanks to reading everartz!!! lol

pulautikus
Activity Score 118
Creative Director at kuala lumpur
rolling.stone's picture

errr, i wont like to be kissed by pet

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

silvi's picture

Horrible logo.
I don´t get idea. Somebody help me here!

silvi
Activity Score 4172
Copywriter
Marlus Lau's picture

Did some animal kissed me? That´s the idea?

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
J Designer's picture

The animal that is shown in the logo (in this case a Lama) has kissed the paper with lipstick to show its love for you.
The unique pattern made with the lipstick is the animal’s unique lips :)
Hope that helps some people better understand these ads.

J Designer
Activity Score 2420
Graphic Designer at Click Clack
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