Agency Network: 
April 2012
BTC Razor Blade:  Beard


Print advertisement created by Ogilvy, India for BTC Razor Blade, within the category: Health.


Easy shaves.

Advertising Agency: Ogilvy & Mather, Kolkata, India
Chief Creative Officer: Piyush Pandey
Executive Creative Directors: Sumanto Chattopadhyay, Abhijit Avasthi, Rajiv Rao
Creative Director: Sujoy Roy
Art Directors: Anirban Guha, Sreejita Chakroborty
Copywriter: Arnab Manna
Photography: Sanjib Ghosh
Retouch: Rajib Kumar
Print Production: Rajib Banerjee
Account Managers: Kaushik Das, Pradipta Roy
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Where is the idea's picture

Peeling off actually hurts more than shaving does. Try it. And the blade brand seems a mini scam. They just put in their extra monies and started a blade company for a campaign :-)

Where is the idea
Activity Score 695
Creative Director
Blashyrkh's picture


Activity Score 32866
Art Director
Blashyrkh's picture

Why he should take of his modeled beard from many years? Wrong characters.

Activity Score 32866
Art Director
niceidea's picture

nice way to communicate smooth shaving experience. but just want to know what is special about BTC razor blade.

Activity Score 123
Art Director at Bangalore
Chopper's picture

Too good with a beard.

Activity Score 1013
vlads's picture

Great Idea so clean so simple so direct message!. Love this ad. Prize!

Activity Score 529
Art Director at |

saya's picture

Idea is good. But O&M went to such a great extent that they had to create a 'COMPANY' itself to execute their idea. Now that's an even BIGGER IDEA !

What say people... don't you all think its a spec ad ???

Activity Score 350
Art Director at Madras Brand Solutions
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