Agency Network: 
May 2008



Last year 16 million gallons of oil were consumed to make plastic water bottles.

Advertising Agency: DDB, San Fransisco, USA
Chief Creative Officer: Lisa Bennett
Art Director / Creative Director: Dustin Smith
Copywriter: Daniel Mabe
Print Producer / Art Buyer / Media Buyer: Issy Penaflor
Photographer: Mark Zibert
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Highest Rated's picture

I don't know what to say.
Activity Score 40
AD |


getconnected2001's picture

This ad compels me to zap it as fast as possible!

Indian Ads Update!
Amit Singh

Activity Score 987
Art Director at New Delhi
Davosk's picture

They consumed the bottles?

Activity Score 4811
Art Director
phoamcor's picture

Ahhh I see what you've done there: made the same ad 3 times.

Activity Score 1284
alialli's picture

Emmm, I dont know what to say.

Activity Score 211
Creative Director at Art Director
R. Rinaldi's picture

Literal. And so? Looks like they made the strat as headline. Next.

R. Rinaldi
Activity Score 686
Don Rapper's picture

god people, why do you have to be jerks to "be interesting"?
cant you give some CONSTRUCTIVE CRITICISM!?!?!?

Don Rapper
Activity Score 223
jsptrck404's picture

these ads have already run - what would be the point? to show how YOU would have done it better? give constructive criticisms, give comments, make jokes - they're all perfectly fine. besides, it's a "comment" board, not a "constructive criticism" board, so get over it and don't be such a tight ass.

Activity Score 437
Art Director |

| think small |

Inverted's picture

Here is some constructive for yah.

No one wants to look at ads that disgust you. The effekt does not come through, because you dont think about it, it just looks nasty, and you click it away. Not all shock value is good, and in this case it does not work.

There is no real concept or idea here, the three different ads are exactly the same with different art. There is nothing creative here, pluss the statement and the art dont realy match: Do i consume oil when drinking out of bottles made by oil? or are they trying to say that oil is bad for the earth, and we should recycle... in that case, why use a human dripping oil?? makes no sense.

The expression is completely lifeless, and i have seen pictures like this a hundred times over.

In short: It's booring, dull, meaningless, contradictary, inneffective, plain and unoriginal. It dosen't speak to anyone about anything. Oh, and the copy is completely meaningless, because it leaves more questions than answers.

Activity Score 193
dcgroppo's picture


Activity Score 239
robottttrockkkk's picture
Activity Score 814
Copywriter at Quorum / Nazca Saatchi & Saatchi
MJ05's picture

i'm so agree with you.

so.... does someone has any more doubsts about?

remember guys: i know advertisin is funny, but the most important mission here in to comunicate. So, don't send the ideas before think if people really undersatnd the concept, sometimes is better to wait, makes some test and release it.

Activity Score 88
garnier bbdo |


nice gaijin's picture

my pen broke!

nice gaijin
Activity Score 815
luismarte's picture

So its a campaign to reduce the use of plastic bottles by buying a PLASTIC bottle...

Activity Score 2
Eyot's picture

I like the idea behind the message, but the art just doesn't work.

Activity Score 50
pistun's picture

"No one wants to look at ads that disgust you." ??? No one wants to look at ads, except for ad people. We have to evoke emotion to get people to look at them, to care about them... Ideally, to come away changed by what they've seen. These stop me and make me want to look. And realize, that's a lot of oil...

Activity Score 21
Inverted's picture

And realize, thats alot of oil... come on...

It's been proven that people handle looking at shocking material pretty badly. They don't want to feel bad, and it's very hard to make an ad that makes people feel bad or reflect on life without them shutting it out.

It's like with smokes, studies show that people smoke MORE when theres nasty messages on the pack, because they feel bad, and when you feel bad, taking a sigarette helps.

Activity Score 193
Neil Levy's picture

neil levy
i can't believe how mean some people are.

it's funny though in a way. i went to some of the blogs to check out the work of the people who wrote the first couple mean comments and half their work is complete garbage. nothing a good creative director would ever be into. so to the creatives who created this ad, just remember most of the people who write comments on this site are amateurs and don't know shit. your ads stopped me and made take a look and that's half the battle.

Neil Levy
Activity Score 314
Copywriter |

neil levy

yun siang orangutan's picture

So you mean this ad is good?

yun siang orangutan
Activity Score 298
artist.yesha's picture

interesting work. but can be done in different ways

Activity Score 16
Art Director at M.S university, Faculty of fine arts
cybersayer's picture

I think this art does work.
You see the girl; young, clean cut, beautiful. She's thin and health conscious. She probably drinks water everyday. She grabs a bottle from the vending machine as she leaves the gym. But for all of her health conscious and self-conscious water consumption, she's missing the bigger picture. She misses the fact that for each 12 oz. bottle she buys, she is wasting the oil that is used to make the bottle. Does she recycle? We don't know. But better than recycling is not to use the resource in the first place.
So when she buys a bottle of water it's just like she goes to drink oil, but instead of consuming it, she wastes it- and we see that in the image here as the oil pours from her mouth unconsumed.

Activity Score 2
Davosk's picture

I would expect something more creative from San Fransisco.

Activity Score 4811
Art Director

I like the proposition that by drinking filtered water you consume less resources, but this execution is mediocre.

Activity Score 1838
Other |

We're going to need more lube.'s picture

I don't know what to say.
Activity Score 40
AD |


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