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Published/Aired: 
August 2012
Brucciani:  Wi-Fi
Brucciani Print Ad -  Wi-Fi

Description

Print advertisement created by BIG, United Kingdom for Brucciani, within the category: Non-Alcoholic Drinks.

Caption

Free Wi-Fi now available.
Brucciani Family Craft Bakers & Café

Advertising Agency: Big Communications, UK
Executive Creative Director: Dylan Bogg
Creative Director: Billy Mawhinney
Art Director: Ed Bentinck
Copywriter: Josh Pearce
Group Heads: Tim Jones, James Cross
Designers: Duncan Bancroft, Simon Dilks
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Highest Rated

jamesplcross's picture

Simple. Smart. Intelligent.

jamesplcross
Activity Score 160
Creative Director at McCann Manchester
chamindarathnayake's picture

wow.... what a simple world.....

chamindarathnayake
Activity Score 377
Art Director at Triad (Pvt) Ltd |

Chaminda Rathnayake

AnyoneCan's picture

McDo anyone?

this kind of print got so old...
We got free wifi ! And we're telling it 1999 style.

AnyoneCan
Activity Score 12
jamesplcross's picture

Simple. Smart. Intelligent.

jamesplcross
Activity Score 160
Creative Director at McCann Manchester
bate_palmas's picture

Um, so now I've seen the wi-fi symbol made of flames, made of chips, made of typography......

Time for a new insight I think

bate_palmas
Activity Score 1479
BLACKPIXEL's picture

Same has been done before (last year - 2011).

http://www.behance.net/gallery/Barista/4011989

BLACKPIXEL
Activity Score 468
Graphic Designer
bate_palmas's picture

Wow! EXACT same execution

bate_palmas
Activity Score 1479
12am's picture

Are you promoting your done in the bad way scams?

12am
Activity Score 88
Art Director at TBWA Singapore
Richa Agrawal's picture

done & dull.

Richa Agrawal
Activity Score 324
Copywriter
mr.x's picture

I don't understand why any cafeteria would want to advertise that they have wifi. It's 2012, wtf. The idea is solid but I don't like the execution. Too dark and I hate 3D, or at least obvious 3D.

mr.x
Activity Score 998
Forsbergs Skola
Schnappi's picture

"why any cafeteria would want to advertise that they have wifi."
That is the point that i rlly agree with.

Schnappi
Activity Score 12
kleenex's picture

dull

kleenex
Activity Score 58667
Web Designer/Developer
Crash's picture

old idea, the discarded long ago, is bad.
consistency of coffee does not generate that kind of wifi.

Crash
Activity Score 193
Art Director at autodidacta
creativegodown's picture

Done! Done! Done!

creativegodown
Activity Score 252
20years's picture

So much effort goes into an ad that is clearly trolling for awards. A family bakery. Really?

20years
Activity Score 9
jazzper's picture

I wanted to say briliant but to see that behance execution, I must say it is not original anymore.

jazzper
Activity Score 145
jamesplcross's picture

It's better than the behance version. Shame about the coincidence.

But '20years', why so bitter? Why so anonymous?

jamesplcross
Activity Score 160
Creative Director at McCann Manchester
karmacoin's picture

Cheap copypaste...

karmacoin
Activity Score 688
kaustubhmax's picture

Message Delivered !!!!!!!!!!1

kaustubhmax
Activity Score 55
Other
heggers's picture

I wonder if the person who gave this 10/10 is the same person that is on the creds?
I think it is a so-so ad that is nicely shot and the layout is clean. Although, i do wonder why a coffee shop advertises such a thing.

heggers
Activity Score 11
samanjayasundara's picture

same execution but nice

samanjayasundara
Activity Score 10
Triad (pvt) Ltd
joelapompe's picture
joelapompe
Activity Score 3933
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