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Scam Detector's picture

I thought the Brazilians would have grown up by now and do serious advertising instead of the non stopable scam showers each year at Cannes.
Wrong.

Scam Detector
Activity Score 1044
General Manager
jennywhx's picture

i was interest with this new camera....Photos in the dark? hum...the layout of the ad above seem could be improve.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

slim's picture

I'm confused... why's the globe broken?

slim
Activity Score 1047
Copywriter
jennywhx's picture

in the dark

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

slim's picture

oh i get it now. but the problem is the lightbulb is the universal symbol of 'ideas' and the headline suggests Fuji have had an idea, yet the visual conveys that the idea's somehow busted. Maybe it's not me that's confused... maybe it's the people who made this average ad.

slim
Activity Score 1047
Copywriter
like.a.boy's picture

It's too obvious the lights come from the side.
Two CDs, an AD + a Writer... 4 brains but none are working.

like.a.boy
Activity Score 223
Art Director
Scam Detector's picture

I thought the Brazilians would have grown up by now and do serious advertising instead of the non stopable scam showers each year at Cannes.
Wrong.

Scam Detector
Activity Score 1044
General Manager
kre8's picture

aishiteru aishitenai - where are you from?
india?
i wouldnt be talking about producing scam only for cannes.
anyway, i doubt theres any danger of this having any impact at cannes anyway.

kre8
Activity Score 979
Copywriter
Scam Detector's picture

I don't see what my comment has to do with where I come from. But you're right about the impact, there is hardly anything coming from this ad.

Just that Brazilian advertising always looks completely off strategy, are always one-offs, and are generally more damaging to the brand than what the value of the award is. This ad looks like another shot in the dark (no pun intended) hoping it will reap some metal somewhere.
Do those people really believe that this stuff works? There are two ideas combined here. Is advertising meant to confuse people or to make things understandable?

Scam Detector
Activity Score 1044
General Manager
fifthbullet's picture

i believe the idea is u can still take shots even when light bulb busted...

this ad is sucks! especially the line "fuji had an idea", what kind of crap is that?

fifthbullet
Activity Score 184
Art Director |

criticize is way easier than create. use more brain.

R®'s picture

I totally agree. gives new meaning to the word Lame. esp the line..

Activity Score 113
Art Director |

Same shit, diff day..

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