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spronski's picture

i guess you have to be a hockeyplayer to understand these. ... interersting image though.

spronski
Activity Score 54
Art Director
jonybeta's picture

They are goalkeepers.
NIce visual.
http://micorazontusmanos.blogspot.com/

jonybeta
Activity Score 364
Art Director at Leo Burnett |

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

TRICKY's picture

like the opening witty ......
not sure about the puck shadow direction;,

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

fractalrene's picture

Cool, pretty execution for a clever idea. Well done!

fractalrene
Activity Score 1504
Copywriter
HugoBranca's picture

Good! Not a shadow, it's a reflection in the ice, is it not?

HugoBranca
Activity Score 4
Art Director at Gyro International
GnmSly's picture

Very very cool idea.

GnmSly
Activity Score 122
Creative Director
Boyko's picture

I want to like it. The puck is behind them, which means they were scored on.
This all to say, did they want to say that?

Boyko
Activity Score 29
Copywriter
mellowmarketer's picture

yea i noticed that(Boyko) wondering the same thing.

mellowmarketer
Activity Score 150
teenie's picture

I do believe they mean the stick's so good, you'll get past the goalie. So - yes, they probably wanted to say that.

teenie
Activity Score 1894
Copywriter
Boyko's picture

Sticks! Ah! The title of the ad on the site helped, but the word "stick" in the smallest font possible, on a puck got lost on me. Thanks, Teenie.

Boyko
Activity Score 29
Copywriter
GnmSly's picture

But Warrior is well know by hockey players, so it doesn't matter "sticks" is small...

It's like writing "computer" on a imac.

GnmSly
Activity Score 122
Creative Director
habeel2004's picture

Fantastic... so cool...

habeel2004
Activity Score 99
Graphic Designer |

Ali Behzad

Boyko's picture

Yeah, it's pretty fucking dope.

Boyko
Activity Score 29
Copywriter
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