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Broccoli

Published/Aired: 
August 2007
 Broccoli
 Broccoli

Description

Caption

Always wear an approved safety helmet.
cycling.org.au
Cycling Australia

Advertising Agency: DDB, Australia
Executive Creative Director: Matt Eastwood
Creative Director: Steve Back
Copywriter: Charlie Cook
Art Director: Simon Johnson
Photographer: Adam Taylor
Retoucher: Dennis Monk
Designer / Typographer: Jason Young
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boyoboyitsfun's picture

What does broccoli have to do with brains or helmets? Is this a culural thing? Is broccoli another word for noggin in Oz?

boyoboyitsfun
Activity Score 147
Copywriter
Frane Rectal's picture

yep. and broccoli is also another word for SMFD in oz.

Frane Rectal
AdvertisingIsNotArt's picture

I think it is saying you would have to be a vegetable not to wear a helmet? Rough translation here in OZ is that someone who is described as being a vegetable is basically stupid. (You would have to be stupid not to wear a helmet). Not a bad looking campaign really. On the other hand, some bicycle helmets out there make you look like a vegetable! Gotta love the old stack hats! ;)

AdvertisingIsNotArt
Activity Score 58
Art Director
none of your business's picture

Advertisingisnotart you should not have had to explain that....the dude is simple!

none of your bu...
Jörgenström's picture

Brilliant!

Needs a second to think but when u get the ´vegetable´ its perfect!

Jörgenström
chinaski's picture

forced.
"approved" helmet...

chinaski
Activity Score 951
Copywriter
MMM's picture

IDIOTS! It's not only the vegetable, it looks like a brain!

MMM
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