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Don't join, 2

Campaign
Agency Network: 
Published/Aired: 
January 2016
British Army:  Don't join, 2

Description

Print advertisement created by Karmarama, United Kingdom for British Army, within the category: Public Interest, NGO.

Advertising Agency: Karmarama, UK
Creatives: Nik Studzinski, Adam Kean
Planner: Flora Proudlock
Account Director: Charlotte Hodgson
Agency Producer: James Faupel
Production Agency: Kream
Director: Ed Rosie
Audio: Jungle
Grading: Smoke and Mirrors
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Highest Rated

BAdsoftheworld's picture

Don't do great ads.

BAdsoftheworld
Activity Score 3519
halaby87's picture

Ok

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

The Moët's picture

Hmm...Is it a continuation for the independent ad?!
https://www.youtube.com/watch?v=lqk2U1MoaVQ

The Moët
Activity Score 14
Reality Check's picture

@ The Moët,

Sure, this approach has pretty much been done before -- but it's done well, and done right, and in the end, it works.

Reality Check
Activity Score 2549
damnson's picture

Bullshit.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

BAdsoftheworld's picture

Don't do great ads.

BAdsoftheworld
Activity Score 3519
kleenex's picture

Right!

kleenex
Activity Score 58797
Web Designer/Developer
JLL's picture

Don't die.

JLL
Activity Score 399
Director of Creation - Copywriter
That guy from the office's picture

Don't step on a land mine.

That guy from t...
Activity Score 266
Copywriter at Freelance
Dzsoi's picture

This cheap rethorical trick might get away with the inherent logical flaw (if A then B => if not A then not B) when it hits low IQ folks. I wouldn't put this piece of advertising in the Hall of Fame.

Dzsoi
Activity Score 8611
Copywriter
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