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jonybeta's picture

Bad, does not have a concept.
http://micorazontusmanos.blogspot.com/

jonybeta
Activity Score 364
Art Director at Leo Burnett |

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

jonybeta's picture

Well a good one.

jonybeta
Activity Score 364
Art Director at Leo Burnett |

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

baffled's picture

Zafra, you need a concept buddy...

baffled
Activity Score 108
Creative
justpassingby's picture

zafra is right, what is the concept here? replace something that is a typical stereotype with your brand, whats clever about that? whats the big idea?

justpassingby
Activity Score 1368
Other
Guest commenter's picture

They have beers from different countries. This one is for some English beer, there's another ad for some Israeli beer with the cap on head instead of a skull cap. Also posted is an ad for Kingfisher an Indian beer, with the beer cap on the forehead.

Guest commenter
adrianapr's picture

that's what zafra is saying, that they don't have a concept (and then he added: at least not a good one).

zafra, when you want to add or change something in your comments, you can do that clicking edit, so people don't get confused. :)

adrianapr
Activity Score 1254
fernando aljaro's picture

Patético!!!!!

fernando aljaro
Activity Score 750
Creative Director |

Fernando Aljaro / Creative Director JWT

Berlini89's picture

I think this is the best of all!!
I really like it, and the frame greatly fits.

Berlini89
Activity Score 45
alausa's picture

Monocle works better than the other two.

alausa
Activity Score 1420
Creative Director at Noah's Ark
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