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Musical

Campaign
Agency Network: 
Published/Aired: 
April 2009
Britannia:  Musical

Description

Print advertisement created by McCann, India for Britannia, within the category: Food.

Caption

Theatre for children.

Advertising Agency: Mccann Erickson, Bangalore, India
Creative Director: Anil Thomas
Art Director: Rathish Subramaniam
Copywriter / Illustrator: Carl Savio
Photographer: Kiran Nama
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Highest Rated

Guest's picture

this should be horror, not musical

Guest
reject_subject's picture

I really like the campaign! Nice insight, good idea!

reject_subject
Activity Score 209
Copywriter at Idea Plus Skopje
TRICKY's picture

needle =musical for children????

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

maashookshee's picture

nice one respect ... copywriting is not helping the idea..

maashookshee
Activity Score 414
graphicdesigner. at focus advertising
premc's picture

gud one ! 5/10

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

Guest's picture

can someone explain it???????????

Guest
Ravages's picture

I like the overall idea of the campaign and the art is pretty good. But two questions. 1) How often was this campaign in the media? I don't know if seeing just one or two ads will help.
2) Who was this targeted at? The kids? The parents?

Ravages
Activity Score 842
Guest's picture

this should be horror, not musical

Guest
Adaddicted's picture

You said it.

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Flurb's picture

I had the exact same thought.

Flurb
Activity Score 263
Creative Director
Flurb's picture

I had the exact same thought.

Flurb
Activity Score 263
Creative Director
Guest's picture

OK, I think I get this campaign, but I had to really think about it.
For me, the report card and piggy bank hold it together, but the whole "Kids think music=drugs" angle really threw me for a while. Maybe it's the FIMO syringe and the word "Kids" which turned me off.

Like Ravages said, I hope there was more supporting work done for this campaign, the posters just don't deliver quickly enough. Maybe there's just too many elements going on.

Guest
Guest's picture

very bed campaign... please do't try in feture...

Guest
corndogfuneral's picture

I agree, Horror would have been better. I didn't get drugs from the syringe, I got Doctor. Very unclear.

corndogfuneral
Activity Score 1053
Art Director
Guest's picture

i agree, but whhen a kid sees a needle que just will scream "aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa" so there you have the music. i love the whole campaign, but the banana ad was too literal, even for kids.

Guest
Guest's picture

is that carl's banana?

Guest
Guest's picture

This is the weakest execution in the campaign; if they had started with the ice cream/tragedy version, it would have clicked. The hypo needle is the least tight connection. Overall a decent camp, but still a bit of disconnect---should there be a URL or Phone Number or anything---these guys make biscuits/cookies?

Guest
kai539's picture

humorous
idea says it all

kai539
Activity Score 244
Nanyang Academy of Fine Arts
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