Also From This Campaign 5
Description
Print advertisement created by McCann, India for Britannia, within the category: Food.
Theatre for children.
Creative Director: Anil Thomas
Art Director: Rathish Subramaniam
Copywriter / Illustrator: Carl Savio
Photographer: Kiran Nama
I really like the campaign! Nice insight, good idea!
needle =musical for children????
The man who stops advertising to save money is like the man who stops the clock to save time
nice one respect ... copywriting is not helping the idea..
can someone explain it???????????
I like the overall idea of the campaign and the art is pretty good. But two questions. 1) How often was this campaign in the media? I don't know if seeing just one or two ads will help.
2) Who was this targeted at? The kids? The parents?
C
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http://cc-portfolio.blogspot.com | http://www.selectiveamnesia.org | http://www.flickr.com/photos/ravages
this should be horror, not musical
OK, I think I get this campaign, but I had to really think about it.
For me, the report card and piggy bank hold it together, but the whole "Kids think music=drugs" angle really threw me for a while. Maybe it's the FIMO syringe and the word "Kids" which turned me off.
Like Ravages said, I hope there was more supporting work done for this campaign, the posters just don't deliver quickly enough. Maybe there's just too many elements going on.
very bed campaign... please do't try in feture...
I agree, Horror would have been better. I didn't get drugs from the syringe, I got Doctor. Very unclear.
i agree, but whhen a kid sees a needle que just will scream "aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa" so there you have the music. i love the whole campaign, but the banana ad was too literal, even for kids.
is that carl's banana?
This is the weakest execution in the campaign; if they had started with the ice cream/tragedy version, it would have clicked. The hypo needle is the least tight connection. Overall a decent camp, but still a bit of disconnect---should there be a URL or Phone Number or anything---these guys make biscuits/cookies?
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