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Campaign
Agency Network: 
Published/Aired: 
February 2009
Brita:  Map

Description

Print advertisement created by The Creative Circus, United States for Brita, within the category: House, Garden.

Caption

The refreshing taste of nothing.

Advertising School: The Creative Circus, Atlanta, USA
Instructor: Jeff Shill
Art Director: Peter Kehr
Copywriter: Dan Kelly
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Highest Rated

picopalqlea's picture

agree!

picopalqlea
Activity Score 999
Guest's picture

I really love the line. I'm sure though, there's a visually better campaign out there with that lovely line.

Guest
Guest's picture

Very nice campaign. Copy+Visuals. And the product is kinda fresh too. I've never seen an ad for a water purifier.
Does anyone know what font they used for the headline? It's pretty.

Guest
Guest's picture

Not this time, boys.

Guest
picktokyo's picture

visually not interesting. the tagline sounds like consumers will get nothing from this product. you guys should start over from scratch.

picktokyo
Activity Score 1404
Copywriter at JWT
Guest's picture

Maybe for you; i like it.

Guest
thefakehuman's picture

powerful line but there is SUMTHING about water otherwise we wont have it so often...FUKD up art direction btw...geeeky

thefakehuman
Activity Score 410

- Life Feeds on Life -

Guest's picture

Nice ad, simple and direct. The font is avant garde, guest.

Guest
Guest's picture

taste of nothing??? try taste of salty water and dead fish!

Guest
叶颢's picture

看来蒸馏水的业务不好做啊,很多人多这样的产品抱怀疑态度。。。。。。现在这个产品是不是应该检索下自己的产品,然后重新制定一个针对解决怀疑态度的广告了?

叶颢
Activity Score 168
AD
picopalqlea's picture

agree!

picopalqlea
Activity Score 999
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