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Cliff Hairpin

Campaign
Agency Network: 
Published/Aired: 
May 2011
Bridgestone:  Cliff Hairpin

Description

Print advertisement created by BBDO, United Arab Emirates for Bridgestone, within the category: Automotive.

Caption

Bridgestone making roads safer 1931

Advertising Agency: Impact BBDO Dubai, UAE
Executive Creative Director: Fouad Abdel Malak
Creative Director / Copywriter: Amit Kapoor
Associate Creative Director / Art Director: Dinesh Tharippa
Post Production: Procolor Singapore
Photographers: Corbis Images, Photolibrary
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Highest Rated

bhuvneshwar.chd's picture

mission accomplished

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

pablito.miuzzato's picture

Done.

pablito.miuzzato
Activity Score 54
Graphic Designer
Cuetecue's picture

show the original

Cuetecue
Activity Score 12
BBDO Mexico
fly's picture

cool

fly
Activity Score 20
Creative Director at shanghai china
jackblack's picture

Kern your freakin lines people. Amateurs.

jackblack
Activity Score 2362
Art Director
Roger Keynes's picture
Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Richard Finch's picture

You must be joking.
There is nothing even remotely similar between these 2 ads.

Richard Finch
Activity Score 201
Graphic Designer
pez's picture

Agree. Don't know why they want to see a copycat here... Idea is absolutely different. And it works really good.

pez
Activity Score 1804
Creative Director
Roger Keynes's picture

Tyre safety barrier? No, no difference at aaaaall.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Richard Finch's picture

Your ability to see beyond what's laid in front of you, or more accurately, the lack thereof , questions how valid your arguments and opinions are.

If I show you 2 pictures of a chicken, one for advertising poultry and one for implying cowardice, it's the same idea because IT'S A FREAKING CHICKEN, right?

Richard Finch
Activity Score 201
Graphic Designer
arke1's picture

Nice image...I like it. It's not exactly the same as the old one.

arke1
Activity Score 235
Art Director |

http://www.arke1.com.au

mahi916's picture
mahi916
Activity Score 2
Graphic Designer at HME MEDIA
gioborde's picture

I think you didn´t understand either one. ¿how are these two ideas similar??,, because they show tires on the road...is that it???

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

MidasTouch's picture

Bof...

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

JKW's picture

Nice product-demo and a.d. And no, it's got nothing similar to the formula one-ad...

JKW
Activity Score 227
Art Director
lessismore's picture

so you can't kill yourself hiting tires… not convincing

lessismore
Activity Score 251
Graphic Designer
ace85le's picture

It's a first idea concept. I can image they were in the drawing room and "Hey so how to depict a safe road?" "Oh how about a road with rubber fence?" "Hey that's great! Let's call it a day, go for a drink and charge Bridgestone $50k!".

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

tamer samy's picture

Well done..

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

charlottebree's picture

Where in the world is the creativity in this one?

charlottebree
Activity Score 84
gadgets's picture

well done BBDO.
No much creativity but the message is well deliver to drivers.

gadgets
Activity Score 1063
Guilherme Ruano da Costa's picture

Quality tyres makes your trip safer. They just illustrated it different... works for me

Guilherme Ruano...
Activity Score 26
phillsucks's picture

Haters

phillsucks
Activity Score 131
Art Director at Duelo
Rotzgoht's picture

I'm not sure if this simple idea has been done before. It's a quick way to say "We make roads safe." But it certainly hasn't been done in the link everyone is producing. The other Ad says "Other tires are just junk." Not the same AD at all. It'd be like any food Ad regardless of message, "Omg, they're the same Ad, people are eating!" Or even car Ads, "Omg, they're all driving!"

Rotzgoht
Activity Score 186
Roger Keynes's picture

OMG... both ads use tyres as safety barriers.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

bhuvneshwar.chd's picture

mission accomplished

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

agappehp's picture

two entirely different campaigns, does not need to compare the idea of both are very clear and distinct. I would like the power a bit more critical look at only the negative aspects.

agappehp
Activity Score 108
Graphic Designer at Ideia Publicidade
Glut's picture

don´t like it. The spot should be on tire´s grip.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
kleenex's picture

nice idea.

kleenex
Activity Score 58645
Web Designer/Developer
Manus_Arriba's picture

it´s done

Manus_Arriba
Activity Score 111
Prácticante de JWT Costa Rica
ccwarrier's picture

niceeeee!!
simple..but strong!

ccwarrier
Activity Score 60
purshotham's picture

Good visual idea...Nice art direction.

purshotham
Activity Score 457
denize's picture

almost alredy done but still good AD

denize
Activity Score 81
Creative Director
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