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ZaboZaboZabo's picture

Very good, well done.

ZaboZaboZabo
Activity Score 593
Art Director
onemilkid's picture

Very good (copy), well done (several times before)

onemilkid
Activity Score 111
Copywriter
Marv's picture

It were better as ambient.

Marv
Activity Score 53
Art Director
djakuza's picture
djakuza
Activity Score 517
Art Director
Flurb's picture

It's a completely different idea that just happens to involve a bridge. Look and think before you speak.

Flurb
Activity Score 263
Creative Director
hoopla's picture

You are absolutely right. Nice idea.
Got nothing to do with smart.

hoopla
Activity Score 56
Copywriter
jazarah's picture

nice, I really like it

jazarah
Activity Score 1262
niranjanhg's picture

I think, as Mr.djakuza seid, its similar to the smart car idea.Smart car tried to ramp over the bridge, at least tried.But this car staid back, the smart idea was better.For me idea is same, only the execution is different, both the executions tells about the grip, power and speed of the car.But I think the grip and the power depends upon the tyre of the car.May be the car has got much power but, if the tyre is smooth or, if the road was oiled, then the car looses its grip.Anyway, I am a student please excuse and currect me, if I am wrong.

niranjanhg
Activity Score 211

I am a student.

kurtberengeiger's picture

Land Rover's story is one of conquering a mountain peak. Smart tells the story of using a bridge as a ramp. Both stories are analogies for certain brand benefits. But if the only stories being told in advertising were straight-up product benefits, then everything would have been done before…

kurtberengeiger
Activity Score 7330
Copywriter
vurtomatic's picture

Get the bridge = mountain analogy
but not feeling
Go beyond
in this context.
More like, balless to
jump.

vurtomatic
Activity Score 364
junaish's picture

good...... but little care to be taken in art wrk

junaish
Activity Score 11
advertising
iT-iS-i's picture

Good point that you're making there mate "balless to jump" but take it from this view pont right, if the smart car was balless to jump, do you think it would have held as well as the defender in this case? Well, do ya chump?

He who dominates often has no real friends...

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

everartz's picture

ok work...
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

jumpp21's picture

jumpp21

funny. Nice.

jumpp21
Activity Score 26
leo burnett |

jumpp21

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