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adcook's picture

Wow...Is it ad season or what?
Seems to be a massive rush of spec work coming out of the Middle East.

Righto, all good.

Activity Score 156
scarfinati's picture

looks like two different peoples hands, but its the same person???

confusing ad. weddings, gyms?

too slow...

Activity Score 839
Art Director
ecflagcorp's picture

Photoshopping could use alot of help. Or go easier, take a picture of this subject with an oversized ring. Other than that, I like the ad's approach.

Activity Score 108
Graphic Designer at graphic designer
teenie's picture

Too easy. Sorry. It has a ton of potential - I'd have gone the "boot camp" angle instead.

Activity Score 1886
SeanMartin's picture

Smart and subtle. The target market will see it immediately and probably act on it right away. And to the poster above: the target market wants to see the results, not the method by which you get to them. If you showed the method, you'd probably lose most of your sales.

teenie's picture

It's called "Bridal Boot Camp" - it's a unique name. A unique idea. Sure, you could show that going to the gym before your wedding will slim you up. So what? Any gym will do that. But Bridal Boot Camp? Watch out... are you ever gonna lose weight. That's your USP. That's what you have to advertise.

Activity Score 1886
kalpesh78's picture

even so.. don't give any credit to these idiots who just lift ideas from everywhere... if you really thing this ad works.. give it to the guys who would've thought of it first.

Activity Score 2496
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Senhora Kolossa's picture

WTF? seems to be a students client!

Senhora Kolossa
Activity Score 479
Jung von Matt
joelapompe's picture

Done, done and done! 3 Times, and even Shortlisted in Cannes 2001 :

These guys give me too much work ;-)

http://www.joelapompe.net / Facebook : Joelapompe

Activity Score 4026
Mr.Top's picture


Activity Score 722
mdimmer's picture

retouching, yikes.

Activity Score 83
Creative Director at ad world
bknowlden's picture

Idea is super-average and the retouching is awful.

Activity Score 3635
Art Director |



SeanMartin's picture

It might be called "Bridal Boot Camp", but I doubt any bride to be wants to be seen looking all hot and sweaty with a drill sargeant screaming in her face. Again, it's about results, not method. The name would tell you enough; no reason to overdo the message.

Just my 0.02, and no doubt worth every single penny.

teenie's picture

You're being too literal. The challenge is to give across the idea without being cheesy and obvious.

I see what you're saying, but juxtaposing a too-big ring with a name like "Bridal Boot Camp" is giving the wrong message. You don't just want to lose weight - you want a crash course designed just for you. This execution is too easy and, as others have said, so easy it's been doe a zillion times before. How is that effective? At the very least, that bride should have dirt under her nails.

Activity Score 1886
raverus's picture

Photo need to be improve.

Activity Score 1476
Art Director
imke's picture

For below Asian countries it’s like early marriage. anyway for this particular reason I tink its fuckin okie.

Activity Score 472
iT-iS-i's picture

Karaoke idea, lost count of how many times I've seen this execution... But then again advertising is not big in Saudi Arabia, you guys really need to catch up. A good start will be to go through a shit load of past archives, but maybe that's a bad idea...

Who turned the world upside down?

Activity Score 1717
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

el_pira's picture

In my opinión, it works. But needs a better art direction.

Activity Score 160
monicamexico's picture

Eh. Just not that good.

Activity Score 824
m í t i c o's picture

Lacks quality fotomontage.


m í t i c o
Activity Score 674
Art Director at BBDO Honduras
m í t i c o's picture

Lacks quality photomontage


m í t i c o
Activity Score 674
Art Director at BBDO Honduras
the_dejawoo's picture

Old idea, mate.

Activity Score 98
Guest's picture

It works!! If I was an overweight bride to be, seeing this ad would make me want to call that number!!
That for me is an ad that works.
This ad sells. That's the most important. Not art direction or ego-centric bullshit like that.

Andrey Vaslit's picture

jeje. But its for brides to be......not for already brides :P

Andrey Vaslit
Activity Score 210
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