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Beerism

Campaign
Agency Network: 
Published/Aired: 
December 2008
Brew Corner:  Beerism

Description

Print advertisement created by Blue Suede, United States for Brew Corner, within the category: Recreation, Leisure.

Advertising Agency: Blue Suede, Las Vegas, USA
Creative Director: Richard Truss
Art Director / Photographer: Valentino Ristevski
Copywriters: Richard Truss
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Highest Rated

SeanMartin's picture

Actually, if they'd turned the bottles a little more so you could see the labels, it would have helped enormously -- for example, the "Man does not live by red wine alone" one is for "Holy Ale", which you can catch only if you look hard at what's going on.

The headlines do need some work, that's for sure. But I dont find these the lost cause everyone else does. I'd send them back for some tightening and a reshoot (or maybe some good Photoshop work) to get those labels visible. But some of the thoughts are clever and deserve slightly more than the comments here seem to warrant.

--------------------------

No, I am not a media buyer.

SeanMartin
kurtberengeiger's picture

I'm sorry, but I think that's one stupid line.

kurtberengeiger
Activity Score 7330
Copywriter
marcel7's picture

Oh my god...

marcel7
Activity Score 996
Copywriter
annasamara's picture

I think it works. This is a "style" for this guise. Their labels are "hand drawn".
It is all rustic and hand made.

The type is ugly, I agree. But it fits with the rest of the advertising this guise put out.
I do wonder, how much it cost them :)

Annya A.Uslontseva
Graphic Designer

www.auadesign.com

annasamara
Activity Score 79
Freelance graphic designer
Dale's picture

It is a stupid line and sadly it is one of the best of series because it relates to the beer shown. But if you don't know Rogue and their star, it just reads as a bizarre political philosophy or forced copy.

I used to live in Nevada and did some work with casinos and I still scratch my head when seeing ads out of Vegas. It could be so much better and it's a shame that it's not.

- The only thing rarer than a good ad is a good guest comment -

Dale
Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

SeanMartin's picture

Actually, if they'd turned the bottles a little more so you could see the labels, it would have helped enormously -- for example, the "Man does not live by red wine alone" one is for "Holy Ale", which you can catch only if you look hard at what's going on.

The headlines do need some work, that's for sure. But I dont find these the lost cause everyone else does. I'd send them back for some tightening and a reshoot (or maybe some good Photoshop work) to get those labels visible. But some of the thoughts are clever and deserve slightly more than the comments here seem to warrant.

--------------------------

No, I am not a media buyer.

SeanMartin
missed my turn's picture

I'd just go ahead and go back to the drawing board. These are bad.

missed my turn
Activity Score 426
Guest's picture

Nice info! Very cool post.I have looked over your blog a few times and I love it.

Guest
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