Description
Print advertisement created by Lowe, Singapore for Breeze, within the category: House, Garden.
Huggably soft.
Chief Creative Officers: Dominic Stallard, Clinton Manson
Art Director / Copywriter: Kavin Sitsayanaren
Agency Producer: Nuch Lertviwatchai
Photographer: Nok Pipattungjul
Photographer: Anuchai Secharunputong
Highest Rated
Very forced and didnt work for me. This whole campaign is confusing.
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Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages
confusing..
so the mother is not using the product, or its only for kids
Strange visual.
So soft that you would actually hug yourself... I never would have thought that :/
//usevertising v.s badvertising//
C'est une question de vie ou de mort.
The multiple hands approach - albeit creepy - worked for me in this campaign
http://www.coloribus.com/adsarchive/prints/hiv-test-couch-13437255/
took me about 20 seconds to understand this... kinda creepy
It's great but they really should've used a picture of the people hugging themselves, not try to photoshop it in. Result = odd vibe/horror movie.
Very forced and didnt work for me. This whole campaign is confusing.
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Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages
adding extra 2 hands diverted into complicated direction.
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