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Mum

Campaign
Agency Network: 
Published/Aired: 
May 2011
Breeze:  Mum

Description

Print advertisement created by Lowe, Singapore for Breeze, within the category: House, Garden.

Caption

Huggably soft.

Advertising Agency: Lowe & Partners, Singapore
Chief Creative Officers: Dominic Stallard, Clinton Manson
Art Director / Copywriter: Kavin Sitsayanaren
Agency Producer: Nuch Lertviwatchai
Photographer: Nok Pipattungjul
Photographer: Anuchai Secharunputong
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Highest Rated

ace85le's picture

Very forced and didnt work for me. This whole campaign is confusing.

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

shekhar zinge's picture

confusing..
so the mother is not using the product, or its only for kids

shekhar zinge
Activity Score 149
Art Director at Free Wrinkle
MidasTouch's picture

Strange visual.
So soft that you would actually hug yourself... I never would have thought that :/

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

atb2005's picture

The multiple hands approach - albeit creepy - worked for me in this campaign
http://www.coloribus.com/adsarchive/prints/hiv-test-couch-13437255/

atb2005
Activity Score 13557
Boxey's picture

More people hugging themselves. What's it been, a week?

Boxey
Activity Score 8879
Melaleuca In-House
Manoma's picture

Too complicated for me...
I wondered why he had so long arms !

Manoma
Activity Score 1108
Copywriter
luispiter's picture

me gusta... jajaja

luispiter
Activity Score 2756
comunication
nerio's picture

took me about 20 seconds to understand this... kinda creepy

nerio
Activity Score 166
Web Designer/Developer
AKesseli's picture

It's great but they really should've used a picture of the people hugging themselves, not try to photoshop it in. Result = odd vibe/horror movie.

AKesseli
Activity Score 210
Boston University
ace85le's picture

Very forced and didnt work for me. This whole campaign is confusing.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Marieciriaco's picture

Interesting but a bit complicated :P

Marieciriaco
Activity Score 2

Marie
my site

visualsurgeon's picture

adding extra 2 hands diverted into complicated direction.

visualsurgeon
Activity Score 86
Art Director
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