In Singapore, children spend about 5 hours a day online and in contrast, less than 30 minutes outdoors. To encourage parents to swap their children’s electronic devices for the outdoors, we presented a sobering take on what it looks like to spend a lifetime in front of screens, only for regret to set in when it’s too late.
Print advertisement created by MullenLowe, Singapore for Breeze, within the category: Electronics, Technology.
Executive Creative Director: Ang Sheng Jin, Daniel Kee
Head of Art: Alex Tan
Senior Art Director: Neo Shiyi
Art Directors: Rachel Chong, Claudius Keng
Copywriter: Ernest Chin
Global Business Director: Shaifali Dayal
Account Director: Sean Lee
Account Manager: Soon Yong En
Senior Digital Planner: Gayle Lim
Photographer: Alvin Tan
Retoucher: Evan Lim