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Less Screen Time

Campaign
Agency Network: 
Published/Aired: 
May 2019
Breeze: Less Screen Time
Breeze Print Ad - Less Screen Time

Description

In Singapore, children spend about 5 hours a day online and in contrast, less than 30 minutes outdoors. To encourage parents to swap their children’s electronic devices for the outdoors, we presented a sobering take on what it looks like to spend a lifetime in front of screens, only for regret to set in when it’s too late.

Print advertisement created by MullenLowe, Singapore for Breeze, within the category: Electronics, Technology.

Caption

Get Out Before It’s Too Late

Advertising Agency: MullenLowe, Singapore
Executive Creative Director: Ang Sheng Jin, Daniel Kee
Head of Art: Alex Tan
Senior Art Director: Neo Shiyi
Art Directors: Rachel Chong, Claudius Keng
Copywriter: Ernest Chin
Global Business Director: Shaifali Dayal
Account Director: Sean Lee
Account Manager: Soon Yong En
Senior Digital Planner: Gayle Lim
Photographer: Alvin Tan
Retoucher: Evan Lim
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