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Dress

Campaign
Agency Network: 
Published/Aired: 
May 2010
Breeze:  Dress

Description

Print advertisement created by Lowe, Thailand for Breeze, within the category: House, Garden.

Caption

Colour stays colour, for longer.

Advertising Agency: Lowe Bangkok, Thailand
Chief Creative Officers: Clinton Manson, Dominic Stallard
Copywriter: Showtika Somjid
Art Director: Chanwichit Khuyngern
Agency Producer: Nutwithu Saengvichien
Photographer: Oh Singhasuvich
Retoucher: Chill House
Designer: Thnadech Kummontol
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dreadboy's picture

Simple and to the point. Aside of the stolen "Dirt is Good" copy, that could as well not exist.

dreadboy
Activity Score 413
Photographer |

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

Guest's picture

Breeze is the same brand as OMO/Persil/Ala/Rinso. That's why it has the Dirt is good line.

Guest
dreadboy's picture

see, that I did not know. Thanks.

dreadboy
Activity Score 413
Photographer |

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

Guest's picture

Nice to see insight in a laundry ad.

Guest
Manish Sharma's picture

to the point and effective.

Manish Sharma
Activity Score 45
Graphic Designer
dthlb72's picture

Nice idea.

dthlb72
Activity Score 545
Art Director, ADK Malaysia
Guest's picture

A lovely human way to sell a not-so-sexy and functional RTB.

Guest
swamijivanutsav's picture

lovely idea

swamijivanutsav
Activity Score 122
Photographer at www.asiemik.com |

Swami Jivan Utsav
https://www.facebook.com/swamijivanutsav

brucirello's picture

It would be much better if they had set up a background, and we could see the mom putting the clothes on the younger sons/daughters, which would not be pleased. It would make it funnier...

brucirello
Activity Score 180
FabraQuinteiro
rolling.stone's picture

isn't logo copied from surf excel ?

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture

Same product. Both Unilever.

Guest
pdabhinav's picture

nice idea

pdabhinav
Activity Score 100
Guest's picture

go go thai

Guest
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