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October 2011
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Breast Health Foundation:  Bump
Breast Health Foundation Print Ad -  Bump

Description

The objective of the ‘Breast Cancer’ advert is to make adult females realise the importance of regular breast self-examinations and to have every lump or abnormality checked by a doctor without delay. To encourage inter-action between the reader and the advert, we featured a female breast on one page and on the following page affixed a clear rubber ‘Bumpon’. This produced a pronounced ‘lump’ on the breast featured on the previous page. Readers could physically interact with the page by touching it as suggested in the headline and detecting the ‘lump’ that in reality resembled a similar lump which could be detected through self-breast examination.

Print advertisement created by Volcano, South Africa for Breast Health Foundation, within the category: Public Interest, NGO.

Caption

Gently massage in a circular motion
The earlier breast cancer is detected, the more options you have for treatment and the better your survival. Monthly breast self-examinations can help you detect lumps even smaller than this. While 9 out of 10 lumps will not be a cancer it is important to have every lump or abnormality checked by a doctor straight away. For more information call the Breast Health Foundation Toll-free on 0860 283 343 or visit www.mybreast.org.za

Advertising Agency: Volcano, Johannesburg, South Africa
Creative Directors: Francois Boshoff, Glenn Jeffery
Art Directors: Dustin Sinclair, Tarryn Bezuidenhout
Copywriter: Carl Richardson
Additional credits: Nouli Kousiakis, Louise Turner
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Highest Rated

elbuenlatex's picture

Great idea. Great casting, too ;)

elbuenlatex
Activity Score 18

-Latex

Jexep's picture

Great Idea! It think it would be easier for women to test with herself as well.

Jexep
Activity Score 182
Planner at BrandBaker |

my marketing blog (Thai Language): http://jexep.net

JhonAlvin's picture

No doubt, it is good idea and nice to see the advancements in the treatment of breast cancer and spreading awareness of breast cancer because it is common in among all populations due to its queer pathophysiology and genetic predisposition.Learn more about breast cancer by visiting http://healthncare.info/sign-symptoms-breast-cancer/

JhonAlvin
Activity Score 2
andylefty's picture

It's very practical and helpful to give an example and something tangible.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Diplodokus's picture
Diplodokus
Activity Score 1821
Creative Director at J. Walter Thompson Amsterdam
andylefty's picture

Cannes lions too. That's silly. I suppose its more about efficacy than awards with this type of thing.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
kleenex's picture

Very nice looking boob.....

oh and idea as well...

kleenex
Activity Score 58793
Web Designer/Developer
morse's picture

It's nice, pity it's not original.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Rabubi's picture

Please supply a link.

Rabubi
Activity Score 560
Copywriter
Nike Diesel's picture
Nike Diesel
Activity Score 13718
Art Director
MicheleVirgilio's picture

Good idea. Nice work

MicheleVirgilio
Activity Score 2617
elbuenlatex's picture

Great idea. Great casting, too ;)

elbuenlatex
Activity Score 18

-Latex

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