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Agency Network: 
Published/Aired: 
April 2014
Brazilian Sugarcane Industry Association:  Kid

Description

Print advertisement created by Lowe, Brazil for Brazilian Sugarcane Industry Association, within the category: Industrial, Agriculture.

Caption

While something pops on the screen, something is popping on the road. Don't use your cell phone while driving.

Advertising Agency: Borghi/Lowe, São Paulo, Brazil
Creative Directors: Fernando Nobre, Fabio Brigido
Art Director: Pedro Reis
Copywriter: Ricardo Porto
Executive Creative Director: Jose Borghi, Fernando Nobre
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Highest Rated

VeronicaFranco's picture

Overused concept. Sad.

VeronicaFranco
Activity Score 789
Copywriter
maper's picture

Not sure 'popping' is the right word. Something like "Seen on screen, missed on road" could've worked better?

maper
Activity Score 208
Copywriter at Circul8
kuroro75's picture

nice catchline maper. agree with you

kuroro75
Activity Score 153
Copywriter |

In good ads we trust

Feysless's picture

clean but i must agree you guys are right

Feysless
Activity Score 2622
Art Director |

groovy baby!

damnson's picture

Noooooo PLEASE DEAR CREATIVES, STOP IT!!!!

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

GrumpyArtDirector's picture

First of all, it`s done: http://www.coloribus.com/adsarchive/promo-casestudy/blue-me-technology...

Secondly, enough with the "don't text and drive" ads. It already deserves a separate category at festivals.

And finally... Brazilian Sugarcane Industry Association? A bank would have been more relevant to an idea like this one.

GrumpyArtDirector
Activity Score 858
Art Director
damnson's picture

PREACH ON BROTHER

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

Junk ad.

kleenex
Activity Score 58793
Web Designer/Developer
Lisbon freak's picture

Texting and driving is a huge problem. I don't know why creatives should stop looking for ideas about this subject. But I do agree this is probably not the best work I've seen.

Lisbon freak
Activity Score 496
Creative Director at Toronto
kevinmalone's picture

the "stop making texting and driving ads" comments are just as cliche as the ads themselves. You're just as annoying. stop it.

kevinmalone
Activity Score 59
Photographer |

Nope, it's not Ashton Kutcher, it's Kevin Malone.

VeronicaFranco's picture

Overused concept. Sad.

VeronicaFranco
Activity Score 789
Copywriter
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