Agency Network: 
June 2014
Brazilian Association of Organ Transplant:  Firefighter


Print advertisement created by Leo Burnett, Brazil for Brazilian Association of Organ Transplant, within the category: Public Interest, NGO.


You can do the same. Become an organ donor and save up to 7 lives. Tell your family.

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damnson's picture

Well, no.

Activity Score 11375
Copywriter |

An axe murderer of ads.

Cohiba_25's picture

Very nice!!!!

Activity Score 26
Art Director at ESAMC / Miami Ad School / ESPM
Tiago Melchior's picture

Great job :)

Tiago Melchior
Activity Score 9
Copywriter at Make ID / Escola Cuca
Cesar Sepulveda's picture

This is really great!

Cesar Sepulveda
kleenex's picture

not a bad concept.

Activity Score 57557
Web Designer/Developer
baliais's picture

Love it

Activity Score 2602
Graphic Designer
Uncertain's picture

I like it. Hard to do and to sell, but I like it.

Activity Score 558
Art Director |

Uncertain | Assumption is the Mother of All Fuckups

Loud1's picture

I get the message... but my imagination cant help but wonder off on a tangent with this image and copy. Like perhaps all of these people died and saved the firefighters life. Or maybe this firefighter died in the fire and ended up saving 7 other unrelated people. For me, I don't think the idea is strong enough.

Activity Score 35
Graphic Designer
jader.miane's picture

"You can do the same" as the firefighter, saving lives by becoming an organ donor. It's obvious for me.

Activity Score 2
tatazildo's picture

The concept is the same "uh you can save lives by donating organs" but c'mon it's just a fine piece-of-art execution here.

Activity Score 66
Art Director at Paiva Comunicacao / ESPM-SP
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