Description
Print advertisement created by Leo Burnett, Brazil for Brazilian Association of Organ Transplant, within the category: Public Interest, NGO.
You can do the same. Become an organ donor and save up to 7 lives. Tell your family.
Chief Creative Officer: Marcelo Reis
Creative Directors: Rodrigo Jatene, Alexandre Pagano
Art Directors: Luis Paulo Gatti, Vitor Menezes, Rafa Oliveira
Copywriter: Lucas Arantes
Illustrator: Fiuze
Graphic Producers: Zezinho Lima
Art Buyers: Stella Crippa, Mauro Moura
Graphic: Burti
Account: Pablo Arteaga, Junior Bottura, Luisa Prado, Carolina Younis
Media: Fernando Sales, André Massuda, Bruno Buosi, José Alexandre, Rodrigo Hirossi
Planners: Marcello Magalhães, Tiago Lara
This is really great!
I like it. Hard to do and to sell, but I like it.
Uncertain | Assumption is the Mother of All Fuckups
I get the message... but my imagination cant help but wonder off on a tangent with this image and copy. Like perhaps all of these people died and saved the firefighters life. Or maybe this firefighter died in the fire and ended up saving 7 other unrelated people. For me, I don't think the idea is strong enough.
"You can do the same" as the firefighter, saving lives by becoming an organ donor. It's obvious for me.
The concept is the same "uh you can save lives by donating organs" but c'mon it's just a fine piece-of-art execution here.
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