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Tough to the core, 2

Campaign
Agency Network: 
Published/Aired: 
July 2014

Description

Brawny Towels asked Wounded Warriors to define "what it means to be tough." Their responses were illustrated into pieces of word art.

Print advertisement created by Moxie, United States for Brawny, within the category: House, Garden.

Advertising Agency: Moxie, Atlanta, USA
Chief Creative Officer: Anthony Reeves
Creative Director: Erik Hostetler
Associate Creative Directors: Rob Bloom, Ryan Taylor
Illustrator: Luke Lucas
Designer: Adam Bueb
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