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Killer straws, 3

Campaign
Agency Network: 
Published/Aired: 
December 2008
Like
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Views
12404
Brawndo:  Killer straws, 3

Description

Print advertisement created by Serviceplan, Germany for Brawndo, within the category: Non-Alcoholic Drinks.

Caption

Fully loaded with caffeine.

Advertising Agency: Serviceplan München Hamburg, Germany
Creative director: Ekki Frenkler
Art Directors: Miro Moric, Patrizia Marroni
Copywriter: Eva Foraita
Illustration: Miro Moric, Daniel Tomcic
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Wordnerd's picture

again war and arms built out of stuff..?

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

c'mon wordnerd, it's just some fun

Guest
Wordnerd's picture

aaaaaalright then

Wordnerd
Activity Score 6692
Copywriter
eldeadevis's picture

Cool and fresh art direction, but using a straw instead of an intrinsic aspect of the product, weakens the ad.

eldeadevis
Activity Score 306
Draftfcb México
bknowlden's picture

I totally agree, the strategy is off. It's not the straw that wakes you up.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

kurtberengeiger's picture

I totally agree three.

kurtberengeiger
Activity Score 7327
Copywriter
Guest's picture

soory, but Straws aren't full of cafeine..maybe the drink.... it remember me lolly pop ads...

by the way...it's the german blood taste of ads...sorry

Guest
CanibalStudio's picture

The straws might not be full of cafeine but is what you use to get it with that drink!...
I think is a good ad

CanibalStudio
Activity Score 14
Art Director at Canibal Studio |

http://www.facebook.com/canibalstudio

Jet Propulsion Lab's picture

I sometimes use a straw to snort some coke. Is that so wrong?
Caffeine is for pussies, if I may dare say so... Thank you.

Jet Propulsion Lab
Activity Score 10679
Copywriter
Bundy Agency's picture

wasn't this done by starburst, for their lollypops

Bundy Agency
Activity Score 597
Art Director
Guest's picture

Nuff said. Fresh look but something for design books. Besides the art direction it ignores everything what makes great advertising. Next time show us an idea first. And if you guys have to go with such a dull product for your scam ad´s try to say something new and unique. This should rather appear on naivetyoftheworld.com

Guest
Guest's picture

straw is too generic, could be advertising for any drink.

Guest
Guest's picture

hmmm...not really new. next...

Guest
Guest's picture

Anybody seen Idiocracy?

Guest
Guest's picture

any drinking device becomes a weapon trough brawndo's coffeine amount.
i guess that's what the ad's mean. it could also work with
a glass becoming a weapon or whatever.

lawrence

Guest
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