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Chixulub Meteor

Campaign
Agency Network: 
Published/Aired: 
July 2011
Braun:  Chixulub Meteor

Description

Print advertisement created by BBDO, United Arab Emirates for Braun, within the category: Electronics, Technology.

Caption

Unwanted body hair can be such a disaster. Get rid of it with the new Silk épil Expressive.

Advertising Agency: Impact BBDO, UAE
Executive Creative Director: Fouad Abdel Malak
Creative Director / Copywriter: Amit Kapoor
Associate Creative Director / Art Director / Illustrator: Dinesh Tharippa
BU General Manager: Talal Sheikh Elard
Account Manager: Noura Al Nazer
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Billoughsby's picture

Really beautiful pulpish illustrations for this series. It dismays that they then go and refer to what looks a dead ringer for beautiful traditional-media tone-building as unwanted body hair. But, OK, that's the punchline.

I like this in spite of that.

About a 3 for the ad, 10 for the illustrations - 6.5.

Billoughsby
Activity Score 5154
Art Director |

That's it.

atb2005's picture

No, no, no, Billough. Whether the illustrations are good is irrelevant if the campaign as a whole is a wreck. Exploiting past tragedies (Titanic and Hindenburg) to market a body SHAVER is downright stupid.

atb2005
Activity Score 13557
Billoughsby's picture

I hear what you're saying, and yet...

'Can't get away from the simple fact that if these illustrations appeared in another context, I'd give them a second glance. They could easily have been done by a lesser-known but interesting old school pulpster such as Rod Ruth or A. Leydenfrost. So, as happens from time to time, I have to give the illustrator (er, or the shaver in this case) all props. -- Even as I realize that that puts me at odds with chapter-and-verse of the legitimate world of advertising (speaking of oxymorons).

http://1.bp.blogspot.com/_zMsg9U8UoyM/SokZAPutFkI/AAAAAAAADps/6maZkVwy...

http://2.bp.blogspot.com/_X9k6hDcIO-c/TQLAf4uaaxI/AAAAAAAAAyg/Ov24XGHw...

http://upload.wikimedia.org/wikipedia/en/thumb/3/32/Planet_Stories_194...

Billoughsby
Activity Score 5154
Art Director |

That's it.

The JACK's picture

not related with product...

The JACK
Activity Score 438
Marketing Manager
dbor's picture

Dinosaurs had no hair on the body, but they still died.

dbor
Activity Score 1455
Roger Keynes's picture

OTT

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

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