Description
Print advertisement created by BBDO, United Arab Emirates for Braun, within the category: Electronics, Technology.
Unwanted body hair can be such a disaster. Get rid of it with the new Silk épil Expressive.
Executive Creative Director: Fouad Abdel Malak
Creative Director / Copywriter: Amit Kapoor
Associate Creative Director / Art Director / Illustrator: Dinesh Tharippa
BU General Manager: Talal Sheikh Elard
Account Manager: Noura Al Nazer
Really beautiful pulpish illustrations for this series. It dismays that they then go and refer to what looks a dead ringer for beautiful traditional-media tone-building as unwanted body hair. But, OK, that's the punchline.
I like this in spite of that.
About a 3 for the ad, 10 for the illustrations - 6.5.
That's it.
No, no, no, Billough. Whether the illustrations are good is irrelevant if the campaign as a whole is a wreck. Exploiting past tragedies (Titanic and Hindenburg) to market a body SHAVER is downright stupid.
I hear what you're saying, and yet...
'Can't get away from the simple fact that if these illustrations appeared in another context, I'd give them a second glance. They could easily have been done by a lesser-known but interesting old school pulpster such as Rod Ruth or A. Leydenfrost. So, as happens from time to time, I have to give the illustrator (er, or the shaver in this case) all props. -- Even as I realize that that puts me at odds with chapter-and-verse of the legitimate world of advertising (speaking of oxymorons).
http://1.bp.blogspot.com/_zMsg9U8UoyM/SokZAPutFkI/AAAAAAAADps/6maZkVwy...
http://2.bp.blogspot.com/_X9k6hDcIO-c/TQLAf4uaaxI/AAAAAAAAAyg/Ov24XGHw...
http://upload.wikimedia.org/wikipedia/en/thumb/3/32/Planet_Stories_194...
That's it.
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