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Back to the future, 3

Campaign
Agency Network: 
Published/Aired: 
April 2013
Braun:  Back to the future, 3

Description

In the creation of the Braun steel digital watch range it was the roots that showed the way forward, right back to the future. The layout has been reduced to the minimum and remains true to the core Braun design principle: The strength of pure. The direct tonality is humorously honest and purely understated, simply “less but better”. And this is exactly what the Braun steel digital watch is.

Print advertisement created by BBDO, Germany for Braun, within the category: Electronics, Technology.

Caption

Counts to one minute in 60 seconds.
This watch doesn’t require big words. Except perhaps, Monday to Sunday.
Rather, it’s making a statement: For you and your extraordinary
appreciation of numbers and letters.
BN0106 steel range. A watch. From Braun.

Advertising Agency: BBDO Proximity, Düsseldorf, Germany
Executive Creative Director: Michael Funk
Creative Director: Olaf Reys
Art Directors: Sebastian Steinhoff, Phillip Alings
Copywriters: Michael Funk, Sebastian Steller, Ashleigh West, Nadia Leytes
Photographer: Christian Stoll
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jackmancer2017's picture

Eh - what is this ad trying to tell me? A lot of words but it doesn't say much.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
morse's picture

I love the design. And I agree with Jaap. Too much text.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jackmancer2017's picture

Design of the watch or the ad? I suppose the first. It won the RedDotDesign award.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
kleenex's picture

I do not like any three of those ads.

kleenex
Activity Score 58742
Web Designer/Developer
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