Back to the future, 3

Agency Network: 
April 2013
Braun:  Back to the future, 3


In the creation of the Braun steel digital watch range it was the roots that showed the way forward, right back to the future. The layout has been reduced to the minimum and remains true to the core Braun design principle: The strength of pure. The direct tonality is humorously honest and purely understated, simply “less but better”. And this is exactly what the Braun steel digital watch is.

Print advertisement created by BBDO, Germany for Braun, within the category: Electronics, Technology.


Counts to one minute in 60 seconds.
This watch doesn’t require big words. Except perhaps, Monday to Sunday.
Rather, it’s making a statement: For you and your extraordinary
appreciation of numbers and letters.
BN0106 steel range. A watch. From Braun.

Advertising Agency: BBDO Proximity, Düsseldorf, Germany
Executive Creative Director: Michael Funk
Creative Director: Olaf Reys
Art Directors: Sebastian Steinhoff, Phillip Alings
Copywriters: Michael Funk, Sebastian Steller, Ashleigh West, Nadia Leytes
Photographer: Christian Stoll
Log in to post comments
jackmancer2017's picture

Eh - what is this ad trying to tell me? A lot of words but it doesn't say much.

Activity Score 6950
Copywriter at Editor/Student
morse's picture

I love the design. And I agree with Jaap. Too much text.

Activity Score 17897
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jackmancer2017's picture

Design of the watch or the ad? I suppose the first. It won the RedDotDesign award.

Activity Score 6950
Copywriter at Editor/Student
kleenex's picture

I do not like any three of those ads.

Activity Score 57557
Web Designer/Developer
Featured Content

Latest Collections