Ice

Campaign
Agency Network: 
Published/Aired: 
June 2009
Brastemp:  Ice

Description

Print advertisement created by DDB, Brazil for Brastemp, within the category: Electronics, Technology.

Caption

The only upside down fridge 'n freezer.

Advertising Agency: DDB Brasil, São Paulo, Brazil
Creative Directors: Renata Flório, Rodrigo Almeida, Rodolfo Sampaio, Julio Andery, Sergio Valente
Art Director: Rodrigo Tórtima
Copywriter: Adriano Matos
Photographer: Rafael Costa, Eliza Flores (Vetor Zero)
Account Supervisor: Cristiane Pereira
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Guest's picture

Is it really the only? I've seen hundreds.

Guest
Guest's picture

..well.. millions!

donk.

Guest
Guest's picture

Yea... The copy should have been researched by their legal team... This piece out of the campaign conveys the concept of using your feet as hands best. BUT, I agree with a comment on another piece about this type of campaign being more appreciated by creaives than the actual target audience... Or maybe the target audience is creative people?? I have no idea what their cb is so we can only guess...

All-in-all, for what it is It's a cool concept and is executed well.

Guest
mrckais's picture

esto me recuerda un poco al la campaña "absolut world" pero con pies

mrckais
Activity Score 417
Art Director |

mrckais

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