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Free your clothes from odors, 3

Campaign
Agency Network: 
Published/Aired: 
May 2009

Description

Print advertisement created by DDB, Brazil for Brastemp, within the category: House, Garden.

Advertising Agency: DDB Brazil
Creative Directors: Rodrigo Almeida, Renata Florio, Júlio Andery, Rodolfo Sampaio, Sérgio Valente
Art Director: Cicero Souza
Copywriter: Cristiano Cera
Photography: Rodrigo Ribeiro
Illustration: Seagulls Fly
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everartz's picture

brazil rules!!!

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

great for ambient execution i think

Guest
Disco Munky's picture

Like the visual but not the line.

How about, Release the odors........maybe not that.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

dsklan's picture

chefs stink?
maybe french chefs....

dsklan
Activity Score 1926
Art Director at homeshop
patUDAY's picture

Oh! Nice one. Very good visual.

patUDAY
Activity Score 436
Creative Director at Salt Solutions |

UDAYpatwardhan@+91 22 98206 54722

Guest's picture

disconnected... its about odor, not a person. too much attention there vs on the actual issue of smell. but since they went there, the art direction given to the personas involved are way too pristine; they almost belie the smell issue. e.g. the "hippy" looks more like several forward-thinking soccer moms I know in Kansas City. this execution seems a solid "junior" idea in need of counsel. come on guys and gals. "literal" needs to be wary of "sophomoric." or forgetful of the gut sense or takeaway.

Guest
mdimmer's picture

These are great.

mdimmer
Activity Score 83
Creative Director at ad world
roby's picture

Good campaign. Execution is great.

roby
Activity Score 65
Copywriter
Guest's picture

Actually they came out together. And this one is much better.

Guest
Guest's picture

By the way, I loved the SHOUT campaign above. It´s perfect for the benefits of the product.

Guest
surrupu's picture

doesnt work for me. Disco Munky is right about the line.

surrupu
Activity Score 25

hambre

Guest's picture

can be work...

Guest
copywriter.txt's picture

Great art and funny idea.

copywriter.txt
Activity Score 828
Copywriter
Emran Hayat's picture

lol... its nice, intresting & funny

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

kuaurdarisprabupadajoir's picture

yeah

kuaurdarisprabu...
Activity Score 29
rogers's picture

Excellent art direction! Good idea!

rogers
Activity Score 45
Alekin's picture

Genial!

Alekin
Activity Score 2
Creative Director at DCA
fedric's picture

ok

fedric
Activity Score 39
Guest's picture

funny... but the line.. so weak. why not write some witty, funny lines about various odors and stains getting trapped in the clothes.

Guest
adzomania's picture

hey how about " Don't clothe odors" for the tag line other wise I quite like the ad

adzomania
Activity Score 13
pune
theoldman_son's picture

I quite like this. Funny!!

theoldman_son
Activity Score 317
Art Director
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