Free your clothes from odors, 2

Campaign
Agency Network: 
Published/Aired: 
May 2009
Brastemp:  Free your clothes from odors, 2

Description

Print advertisement created by DDB, Brazil for Brastemp, within the category: House, Garden.

Advertising Agency: DDB Brazil
Creative Directors: Rodrigo Almeida, Renata Florio, Júlio Andery, Rodolfo Sampaio, Sérgio Valente
Art Director: Cicero Souza
Copywriter: Cristiano Cera
Photography: Rodrigo Ribeiro
Illustration: Seagulls Fly
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everartz's picture

unrivaled!

everartz
Activity Score 7613
Art Director |

| everartz |

bagusasik's picture

Four thumbs up!!!

bagusasik
Activity Score 68
Art Director
matks's picture

A very nice series. Cool idea, convincing execution. And yes! It is a campaign, not three times the same thing as it sometimes happens. Congrats!

matks
Activity Score 482
Advertising
roby's picture

Very good!

roby
Activity Score 65
Copywriter
matks's picture

Yes, it's very close, but the execution above is much better. In my opinion it's a step ahead from the one in the link (ok half step, but still).

matks
Activity Score 482
Advertising
Guest's picture

People tied in clothes looks like first idea. On the other side, keep animals in cages looks much more smart and cool to me.

Guest
Emanresu's picture

Not to take anything away from the ad you posted, but I feel that this execution is much better. Can every agency create a new and original concept for each account and job that comes in? That would be nice. However, I think some people simply need to realize that some ideas are "born again" or "re-imagined" rather than copied or done before.

Emanresu
Activity Score 2148
Graphic Designer at Apparel design.
Guest's picture

maybe is true, but looks better.

Guest
Guest's picture

Brazil shines again.

Guest
Emran Hayat's picture

cracking campaign... love it

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

rogers's picture

This is the example I like most.

rogers
Activity Score 45
Guest's picture

Hey guys...i'm a bit of a novice...and i'm just curious to know how the execution was carried out? Was it photoshopped or a photo shoot?

Guest
theanc's picture

Cannes winner.

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

theoldman_son's picture

I wouldn't say it's a Cannes winner, but it's humorous all right.

theoldman_son
Activity Score 317
Art Director
Guest's picture

Supper...challenging colors....

Guest
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