Drink

Campaign
Agency Network: 
Published/Aired: 
June 2009
Brastemp:  Drink

Description

Print advertisement created by DDB, Brazil for Brastemp, within the category: Electronics, Technology.

Caption

The only upside down fridge 'n freezer.

Advertising Agency: DDB Brasil, São Paulo, Brazil
Creative Directors: Renata Flório, Rodrigo Almeida, Rodolfo Sampaio, Julio Andery, Sergio Valente
Art Director: Rodrigo Tórtima
Copywriter: Adriano Matos
Photographer: Rafael Costa, Eliza Flores (Vetor Zero)
Account Supervisor: Cristiane Pereira
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Highest Rated

Guest's picture

So this fridge is so bloody inconvenient for people....
we don't want to buy such stupid product. which is not making my life simple.

Guest
Prof's picture

i dont get it!!!!!!!!!!!!!!!!

Prof
Activity Score 1449
Copywriter |

Quite really.

Guest's picture

So this fridge is so bloody inconvenient for people....
we don't want to buy such stupid product. which is not making my life simple.

Guest
wildbore's picture

y......upside down? wts d benifit?

wildbore
Activity Score 749
Creative Director at - - -
Wordnerd's picture

the stuff is so low you can only reach it with your feet. that's what i call a VERY special interest ad

Wordnerd
Activity Score 6690
Copywriter
john ler's picture

Targeting one-armed alcoholics ?

john ler
Activity Score 665
Creative Director at Euro RSCG Casablanca, Morocco
Wordnerd's picture

and people that constantly get thirsty while jerking off

Wordnerd
Activity Score 6690
Copywriter
john ler's picture

Guys, we're all wrong !
Actually it's a fridge for jail-houses. Now prisonners can get drunk even being handcuffed.
A great innovation for prisonners rights !

john ler
Activity Score 665
Creative Director at Euro RSCG Casablanca, Morocco
Guest's picture

The benefit is that you don't need to bend to get most of things in the fridge.
But I agree the ad doesn't express that as it should

Guest
Guest's picture

The only upside down fridge and freezer? I don't think that's new, my gf has had one of those for years.

Guest
Blashyrkh's picture

Well, that's the product problem I think, not the ad. Ad is straight to the point.

Blashyrkh
Activity Score 32892
Art Director
Wordnerd's picture

straight to a point leading nowhere

Wordnerd
Activity Score 6690
Copywriter
Guest's picture

maybe that means that we only use our heads [or teeth] to reach the freezer in all others fridges.

Guest
Cinemated's picture

WoW. What a waste of energy and resources.

Cinemated
Activity Score 6
Art Director at M Communications Pvt Ltd
shahidali's picture

why on earth do i need an upside down freezer?

the product benefit is that you don't have to bend down while getting stuffs from the freezer. however, the ad doesn't communicate one thing of that. what a waste of time and resources! is it a problem of brief from the client's end? else, what could have gone wrong? so ameturish, shouldn't have come from an agency like DDB. I'm serious.

shahidali
Activity Score 4065
Dhaka, Bangladesh |

shahid

alvinpck's picture

Are they serious? The "only"?

Freezer at the bottom is not a new innovation in refrigerators.

alvinpck
Activity Score 1463
Art Director
qd's picture

maybe the problem here started with the product itself. or perhaps the brief. i see no benefit at all. i quite like my freezer just where it is. not inconvenient in the least.

qd
Activity Score 20
Creative Director at publicis caribbean
jsinth's picture

tasteless

jsinth
Activity Score 135
Copywriter
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