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Stronger, 2

Campaign
Agency Network: 
Published/Aired: 
March 2008
Brand's:  Stronger, 2

Description

Print advertisement created by David, Taiwan for Brand's, within the category: Pharmaceutical.

Caption

You have to be stronger! Bird flu, it's back!

Advertising Agency: David Advertising, Taipei, Taiwan
Creative Director: Akae Wang
Art Directors: Brian Chiang, Aska Chuang
Copywriters: Eva Cheng, Ethan Wei
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Highest Rated

Guest's picture

I'm so glad that pharmaceutical companies aren't permitted to advertise directly to the public in the UK!

Guest
Guest's picture

it cud be better then this

Guest
Guest's picture

I'm so glad that pharmaceutical companies aren't permitted to advertise directly to the public in the UK!

Guest
Dale's picture

You're half right. It depends on the pharmaceutical but the ABPI is a pretty heavy handed overlord. Of course the reason that pharmaceutical ads are so bad is that they are so heavily regulated. I yearn for the good old days of snake oil and hokum; it might not have been good for you, and indeed might kill you, but they knew how to advertise.

At any rate, these ads are bad. It's a scare tactic, little benefit and poor execution.

Dale
Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

Guest's picture

utterly nonsense...
its not creditable... u mean it can prevent bird flu????
i seriously doubt Brands would wanna promise such irresponsible claim...
unless this ads is a sc.......m...

Guest
Guest's picture

this is a fukin joke

Guest
Guest's picture

they shouldn't have specified birdflu.
"you have to be stronger" is enough.

Guest
toomuchflystyles's picture

Appalling

toomuchflystyles
Activity Score 159
Copywriter at Publicis, Toronto
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