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Police van

Campaign
Agency Network: 
Published/Aired: 
February 2012
Brandhouse Drive Dry:  Police van

Description

Print advertisement created by FoxP2, South Africa for Brandhouse Drive Dry, within the category: Public Interest, NGO.

Advertising Agency: FoxP2, Cape Town, South Africa
Creative Director: Justin Gomes
Art Director: Ryan Barkhuizen
Copywriter: Simon Lotze
Director: Robin Goode
Editor: Anthony Lee Martin
Production: Giant Films
Producer: Katherine Tripp, Laura Sampson
Additional credits: We Love Jam Cape Town, Bellville Studios, Searle Street Post
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Highest Rated

CuriousPencil's picture

We're not the Oscars, and the only torrent here is of opinion. Just thought I'd lame that joke out there while I'm pleading for this set.

CuriousPencil
Activity Score 4225
Copywriter
DINAIS's picture

Quién es el fotografo?

DINAIS
Activity Score 20
Art Director at ADE
CuriousPencil's picture

Tell you what, more than making me not want to drink and drive in South Africa, this has convinced me I never want to set foot in the place. Fully frightening series, and chilling TV spot, genuinely unsettling, lovely job.

CuriousPencil
Activity Score 4225
Copywriter
sambuca's picture

same with these strange "gay-prison-ads"...

very very freaky

sambuca
Activity Score 1066
Art Director at tolingo GmbH
mertos's picture

it's alovely campaign

mertos
Activity Score 904
Creative Director
MicheleVirgilio's picture

good shoot, good campaign

MicheleVirgilio
Activity Score 2617
sambuca's picture

don't they have taxis in south africa?

sambuca
Activity Score 1066
Art Director at tolingo GmbH
bate_palmas's picture

Absolutely birlliant. The final moment of the TVC is just terrifying.

Don't let this put you off SA - its a great country. I'd argue that the message would work in any country.

The only thing is that in SA, drinking and driving is soooo commonplace that there is a real need to keep making hard-hitting ads like this.

Yes, we do have taxis in SA, and the ads are working because people are starting to use them more and more.

bate_palmas
Activity Score 1479
vote4pedro's picture

I would have thought they'd drive me somewhere other than home.

vote4pedro
Activity Score 4601
Copywriter
kleenex's picture

The ads are good, but not great imo.

kleenex
Activity Score 58797
Web Designer/Developer
CuriousPencil's picture

Contextually, you must surely give this a Massive UP,--the photpgraphy is totally dedicated, the sets are 100%, the whole thing is, for what it is, entirely effective in what it's briefed to do: I'd ask a vote from you on this one, knowing your knowledge of extemporan... oh look a >>>pigeon<<

CuriousPencil
Activity Score 4225
Copywriter
CuriousPencil's picture

We're not the Oscars, and the only torrent here is of opinion. Just thought I'd lame that joke out there while I'm pleading for this set.

CuriousPencil
Activity Score 4225
Copywriter
iha's picture

I have a colleague whose brother has lived there for years and from what I've heard I trust this one.

iha
Activity Score 15
Copywriter at Demner, Merlicek & Bergmann Sofia
mertos's picture

good shot

mertos
Activity Score 904
Creative Director
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