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Let's Date, 2

Campaign
Agency Network: 
Published/Aired: 
November 2010
Brandhouse Drive Dry:  Let's Date, 2

Description

A print and outdoor campaign for the brandhouse Drive Dry initiative, with an anti-drinking and driving message targeted at men.

Print advertisement created by FoxP2, South Africa for Brandhouse Drive Dry, within the category: Public Interest, NGO.

Caption

He'd love to show you a good time
Never drink and drive

Advertising Agency: FoxP2, Cape Town, South Africa
Creative Directors: Justin Gomes, Andrew Whitehouse
Art Director: Ryan Barkhuizen
Copywriter: Mimi Cooper, Simon Lotze
Photographer: Sacha Waldman
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Highest Rated

Guest's picture

nice photography......

Guest
Guest's picture

Damn! Why didn't I think of that?

Guest
Guest's picture

This is the scariest of the lot. Cool campaign.

Guest
LeeHarvey's picture

Agree. Should have kept this one and lose the rest. A one ad campaign, nothing wrong with that.

LeeHarvey
Activity Score 3045
Creative Director
Guest's picture

Agreed. Why produce so many of the same?

Guest
morse's picture

Super good. Great strategy and execution.

morse
Activity Score 18121
Art Director |

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CuriousPencil's picture

Weak. Says nothing specific to drink driving. Could swap that out and replace with 'never hit a policeman'. It'd be effective it was a generic campaign scaring the public into good behaviour. But it fails completely with what it's trying to do for drink driving.

CuriousPencil
Activity Score 4225
Copywriter
velle's picture

these ppl look impoverished - like from an african refugee camp.
shouldnt they look like the perverts from the swedish-made girl with the dragon tattoo trilogy - thatd scare the sheet out of some of us...
they should be strong, strapping, like they could sit on you and...

ugh.

i still totally love the approach tho

velle
Activity Score 1550
Copywriter
velle's picture

oh shit, me n my big mouth.
these are done for africa.
then yeah, that makes sense... but i still wish they didnt look quite so sad. or so thin.

velle
Activity Score 1550
Copywriter
Guest's picture

nice photography......

Guest
maxiiphemmy's picture

Nice concept, but it could mean anything that goes with 'stay away from crime' just like CuriousPencil said

maxiiphemmy
Activity Score 57
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