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Let's Date, 1

Campaign
Agency Network: 
Published/Aired: 
November 2010
Brandhouse Drive Dry:  Let's Date, 1

Description

A print and outdoor campaign for the brandhouse Drive Dry initiative, with an anti-drinking and driving message targeted at men.

Print advertisement created by FoxP2, South Africa for Brandhouse Drive Dry, within the category: Public Interest, NGO.

Caption

He'd love to meet you
Never drink and drive

Advertising Agency: FoxP2, Cape Town, South Africa
Creative Directors: Justin Gomes, Andrew Whitehouse
Art Director: Ryan Barkhuizen
Copywriter: Mimi Cooper, Simon Lotze
Photographer: Sacha Waldman
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Highest Rated

Dzsoi's picture

He is not scary enough, I would give him food he is so thin.

Dzsoi
Activity Score 8611
Copywriter
Guest's picture

So he doesn't meet anybody except drunk drivers?

Guest
Guest's picture

Congrats, your comment is a strong candidate for the stupidest comment of the year award.

Guest
Marlus Lau's picture

Ohh shut it!

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Guest's picture

That ad makes me wanna give money so we can have decent prisons. Prisonners are supposed to be confined, and see their freedom taken away, not their decency.

Bad insight, that's all. Besides we all know judges are way more clement with drivers who killed rather than 'simple' criminal. You can run over someover, and end up with just a warning.

Guest
RG's picture

Merit for trying a different approach. And that's all.

RG
Activity Score 184
Copywriter |

RG

Dzsoi's picture

He is not scary enough, I would give him food he is so thin.

Dzsoi
Activity Score 8611
Copywriter
Guest's picture

or maybe photoshop horns on his head - wait what if he shot lightning out of his eyes?

Guest
Dzsoi's picture

or maybe just more muscular than an 8-year-old boy?

Dzsoi
Activity Score 8611
Copywriter
Boxey's picture

"How many similar ways can we show the same idea?" Come on, this is not a campaign. It's a one-off. If your idea is so strong, mix it up.

Boxey
Activity Score 8879
Melaleuca In-House
Guest's picture

I think these are meant to be print and outdoor ads which is why there are so many different ones

Guest
Guest's picture

2 in 5 prisoners in South Africa are HIV positive, if not more. The slang in jail for it is "Slow Puncture", because you deflate into bony nothingness. I don't think a few good meals are going to help this guy... Good campaign, brings the message home. Well done to Fox P2.

Guest
Zane's picture

This whole campaign is the shizniz

Zane
Activity Score 110
Copywriter at Madrid
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