Agency Network: 
June 2018
Brand South Africa: Pear


Brands always create awareness about the consequences of driving drunk or texting while driving. But what a lot of people don’t realize is that a major cause of car accidents is actually drivers falling asleep at the wheel. We chose to draw attention to this danger by describing and showing crazy things on the road that you would only see in your dreams to demonstrate that when you fall asleep while driving, you aren’t seeing the reality that is actually in front of you and are therefore not in control of your actions.


Keep your dreams off the road.
20% of car accidents are caused by drivers falling asleep at the wheel.

Advertising Agency: The Odd Number, Johannesburg, South Africa
Creative Director / Art Director: Vanessa von Broembsen
Creative Director / Copywriter: Stephanie Larsen
Executive Creative Director: Sbu Sitole
Agency Producer: Shoni Nekhabambe
Account Director: Siphokazi Mestile
Retoucher: Rob Frew
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kleenex's picture

I like the look of the print ads.

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