Skills, 2

Campaign
Agency Network: 
Published/Aired: 
August 2008
Bradesco:  Skills, 2

Description

Print advertisement created by BBH, Brazil for Bradesco, within the category: Finance.

Caption

Olympics: like the financial business, to succeed you need to have a lot of skills.

Advertising Agency: Neogama/BBH, Sao Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Wilson Mateos, Márcio Ribas
Art Director: Vico Benevides
Copywriter: Isabella Paulelli
Photographer: Vincent Dixon
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Highest Rated

fpiucco's picture

fpiucco

The best one.

http://fabiopiucco.carbonmade.com/

fpiucco
Activity Score 224
Art Director at Paim Comunicação |

fpiucco

fpiucco's picture

fpiucco

The best one.

http://fabiopiucco.carbonmade.com/

fpiucco
Activity Score 224
Art Director at Paim Comunicação |

fpiucco

m í t i c o's picture

Very Good,

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r e i n v e n t a

m í t i c o
Activity Score 674
Art Director at BBDO Honduras
bluebritfan's picture

forced

bluebritfan
Activity Score 47
Advertiser, Copywriter
Guest's picture

WHY FORCED? I would really like for you to ellaborate, if you dont mind.

Guest
kergu's picture

Bad Copy

kergu
Activity Score 6787
piet miller's picture

Which skills remain a mistery to me.

piet miller
Activity Score 58
Ad Agency
pscs's picture

Just another one of these ads that they must photoshop out any brands appearing in the photos. ESPECIALLY IN BUSINESS ADS. just look around.

like the shoes, the runner's uniform are probably all branded (the shoe is probably adidas with 1 stripe photoshopped out) and the judo mats -- the background banners should have ads or olympic logos on... and by the way, the football is "europass" from Euro 2008. obviously the adidas and the euro logos are photoshopped out and the fake patterns photoshopped on. bad.

*yawn*... 99.9% of business ads will link anything to striving and achieving goals is their target blablabla let's team build and what not. how clichéd.

pscs
Activity Score 436
SAC
chano93's picture

disgusting.

chano93
Activity Score 68
Art Director at Pragma DDB
Guest commenter's picture

It's rubbish. Factually incorrect. the whole point about the Olympics is specialisation. That's why you don't see a lot of fencers winning the floor routine in gymnastics.

Guest commenter
Guest commenter's picture

WELL, IT OK BUT OVER DONE

Guest commenter
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