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Campaign
Agency Network: 
Published/Aired: 
July 2008
Bradesco Print Ad -

Also From This Campaign 2

Description

Print advertisement created by BBH, Brazil for Bradesco, within the category: Finance.

Caption

Bradesco Life Insurance. Because life goes on for those you like.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Wilson Mateos, Márcio Ribas
Art Director: Daniel Prado
Copywriter: Silvio Amorim
Illustration: Vaticano (3D)
Digital Retouch: Daniel Leão, Alexandre Calvin
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Highest Rated

Weezard's picture

er... let's all abandon all-type ads, i've seen it done before. and ads with pictures too! i think i've even seen ads in magazines and newspapers more than once! come on mate, just cause it reminded you of something doesn't mean it's the same idea. stop the "done already" witch hunt.

I liked it. It has a clear idea - when you die, the ones you like linger on, so don't forget about them.

Weezard
Activity Score 50
sneakyhands's picture

love the (translated) copy. poor raquel, she had it coming.

* i assume she was not the one who died, but the one that was not liked.

** yeah, i was wrong. she did die. rip raquel.

sneakyhands
Activity Score 1857
Copywriter
darth_darkcape's picture
darth_darkcape
Activity Score 100
icarodoria's picture

Yes, but they forgot it has to have an idea...

icarodoria
Activity Score 66
New York
Weezard's picture

er... let's all abandon all-type ads, i've seen it done before. and ads with pictures too! i think i've even seen ads in magazines and newspapers more than once! come on mate, just cause it reminded you of something doesn't mean it's the same idea. stop the "done already" witch hunt.

I liked it. It has a clear idea - when you die, the ones you like linger on, so don't forget about them.

Weezard
Activity Score 50
oopsie_dum_didly's picture

I think Rod Stewart would have something different to say about this.

oopsie_dum_didly
Activity Score 91
Creative Circus
stitchy's picture

this s weak! this s so weak!

stitchy
Activity Score 779
creative design
art.d.writer's picture

something interesting
something missing

art.d.writer
Activity Score 23
Art Director, Beanstalk Advertising Pvt, Ltd.
capywriter's picture

It's not that weak. It shows how your surname will go on after you died. Only your name 'dies'.

capywriter
Activity Score 5512
Copywriter at Freelance
thiagobritez's picture

great idea

thiagobritez
Activity Score 6
Creative Director
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