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ranjanet's picture

Absolutely brilliant art direction.
Viva la ADs

ranjanet
Activity Score 11
Creative Director at Consultant |

ranjanET

danestevez's picture

one word.. wow...

danestevez
Activity Score 115
Copywriter at Publicitaria Interamerica Lowe
yep's picture

Excelente. ¡Congratulations!

yep
Activity Score 50
Art Director
marcelo_andrade's picture

Really nice art direction.

marcelo_andrade
Activity Score 119
Art Director at Sapiens Niterói (a high school experimental agency). |

Marcelo Andrade - Art director (Brazil)
http://marceloandrade.carbonmade.com/

adrianapr's picture

This is awesome! Congratulations BBDO, one of the best art directions I've seen in a while.
A completely different point of view, the airplane "drawing" Ms. Astor's face, etc, etc... This ad made my day.

adrianapr
Activity Score 1254
adrianapr's picture

and by the way, you gotta have courage to put a copy this long in an ad (thanks, art directors, for respecting it).
You know, there's no short or long copies, there are good ones and bad ones.
This one is definitely good.

adrianapr
Activity Score 1254
klaussnow's picture

nicely photoshop job, thats about it though

klaussnow
Activity Score 1645
Art Director |

... its already been done...

morph's picture

The best thing about this campaing is that it's been running under the same format for over 8 years and have been voted one of the 10 best print campaigns by Campaign Magazine.
(see some more here in aotw)

All of them tell great and inspiring stories about some great fortunes and how they managed it.
It's amazing how they always relate to some of the services BPP offers their clients. It is trully a remarkable campaign in such a visual-driven industry.

It's a shame only portuguese speaking ad geeks can enjoy this long but rewarding copy, it really tells great stories and, I presume, get a lot of clients to BPP or they would have changed the format years ago.

(And no, I do not work for BBDO or BPP, I just happen to love this work.)

morph
Activity Score 38
Copywriter
kurtberengeiger's picture

Looks great.

kurtberengeiger
Activity Score 7353
Copywriter
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