Much more, 4

Campaign
Agency Network: 
Published/Aired: 
December 2009
BP:  Much more, 4

Description

Print advertisement created by Ogilvy, Turkey for BP, within the category: Industrial, Agriculture.

Caption

Much more innovation at BP

Advertising Agency: Ogilvy & Mather Istanbul, Turkey
Creative Director: Tibet Sanliman
Creative Group Head: Burak Koprulu
Art Director: Tunçhan Kalkan
Copywriter: Erhan Başaran
Strategic Planning: Serra Ceylan Yucel, Evren Gonenc, Baris Bakir
Account Group: Nevbil Bilsel, Çağlan Yazıcı
Agency Producers: Kıvılcım Sönmez, Selen Tezol
Production: POW Film
Director: Thorsten Herken
Marketing Team of BP: Bengusu Eyiel, Esra Ercan
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Davosk's picture

If you're going to write these in English, they should be written properly.

Davosk
Activity Score 4813
Art Director
silvi's picture

SOmebody explain, please.

silvi
Activity Score 4172
Copywriter
themert's picture

BP is around you all the way.. not only at the start or finish!

themert
Activity Score 4
simiot's picture

Keske filmi de eklenmis olsaydı. Basin ilanlari kampanyayi tamamen anlatamamıs. Yaratici ekibin eline saglik.

simiot
Activity Score 911
General Manager at Publicis Bold
.Gorda.'s picture

The execution of the idea just sucks

.Gorda.
Activity Score 14
thenewguy's picture

I feel that this idea is maybe the most used in automotive history. "More power?" Really? Come on.. I mean, out and out writing "power" four times in terribly translated copy (agreed Davosk) shows a lack of creativity and technique. And the art... a bunch of pistons hovering above the car? Wtf.. a surprise from Ogilvy..

thenewguy
Activity Score 127
Copywriter at Quebec
grog's picture

That car moves without a pilot.

grog
Activity Score 16

Jack of all trades, master of none, though oftime better than master of one.

the_lizard_king's picture

naah! not creative

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

crocusmedia's picture

not a good idea.. not creative..

crocusmedia
Activity Score 6
Ed Rapport's picture

I totally agree with you Davosk.. I almost started to think this was a great ad.

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
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