Description
Print advertisement created by Ogilvy, Turkey for BP, within the category: Industrial, Agriculture.
Much more innovation at BP
Creative Director: Tibet Sanliman
Creative Group Head: Burak Koprulu
Art Director: Tunçhan Kalkan
Copywriter: Erhan Başaran
Strategic Planning: Serra Ceylan Yucel, Evren Gonenc, Baris Bakir
Account Group: Nevbil Bilsel, Çağlan Yazıcı
Agency Producers: Kıvılcım Sönmez, Selen Tezol
Production: POW Film
Director: Thorsten Herken
Marketing Team of BP: Bengusu Eyiel, Esra Ercan
If you're going to write these in English, they should be written properly.
Keske filmi de eklenmis olsaydı. Basin ilanlari kampanyayi tamamen anlatamamıs. Yaratici ekibin eline saglik.
I feel that this idea is maybe the most used in automotive history. "More power?" Really? Come on.. I mean, out and out writing "power" four times in terribly translated copy (agreed Davosk) shows a lack of creativity and technique. And the art... a bunch of pistons hovering above the car? Wtf.. a surprise from Ogilvy..
That car moves without a pilot.
Jack of all trades, master of none, though oftime better than master of one.
naah! not creative
And then GOD said...
Let there be creativity!!!
I totally agree with you Davosk.. I almost started to think this was a great ad.
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