Much more, 1

Campaign
Agency Network: 
Published/Aired: 
December 2009
BP:  Much more, 1

Description

Print advertisement created by Ogilvy, Turkey for BP, within the category: Industrial, Agriculture.

Caption

Much more innovation at BP

Advertising Agency: Ogilvy & Mather Istanbul, Turkey
Creative Director: Tibet Sanliman
Creative Group Head: Burak Koprulu
Art Director: Tunçhan Kalkan
Copywriter: Erhan Başaran
Strategic Planning: Serra Ceylan Yucel, Evren Gonenc, Baris Bakir
Account Group: Nevbil Bilsel, Çağlan Yazıcı
Agency Producers: Kıvılcım Sönmez, Selen Tezol
Production: POW Film
Director: Thorsten Herken
Marketing Team of BP: Bengusu Eyiel, Esra Ercan
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Highest Rated

silvi's picture

What kind of product is BP? I have to know this to understand the campaign.

silvi
Activity Score 4172
Copywriter
Davosk's picture

3 X surprise
2 X route

Badly, badly written.

Davosk
Activity Score 4813
Art Director
snglozdemir's picture

Çok başarılı tebrik ediyorum.

snglozdemir
Activity Score 9
Art Director
silvi's picture

What kind of product is BP? I have to know this to understand the campaign.

silvi
Activity Score 4172
Copywriter
satrianee's picture

British Petroil... A gas station.

satrianee
Activity Score 3748
dadada's picture

maybe it's not relevant.

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

scarfinati's picture

Who wrote this ad Borat? Couldve just gone with:

“No really you try BP, is good, is good.”

scarfinati
Activity Score 843
Art Director
badvertising's picture

So bad I don't know where to begin. Scratch that, let's start with the tag line, Much More (insert any product here) really not trying to position yourself in any way shape or form are you. It's so bad in fact I think we're being played, I really think it's fake, like something that's meant to stir up a reaction. I don't exactly know why but read the copy it's so bad it's kind of good. Very Borat.

badvertising
Activity Score 66
Copywriter at Y&R San Francisco
JPhilly's picture

This ad had to be done by a foreign writer and translated into English. The writing is criminal.

JPhilly
Activity Score 173
Student- Ohio University |

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Website: http://jakephillips.net
Blog: http://jakephillips.wordpress.com

Roger Keynes's picture

Getting reeeeeally sick of stuff "floating" over stuff.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

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