Leap Year
Description
Print advertisement created by 99, New Zealand for BP, within the category: Industrial, Agriculture.
Caption
Open 366 days
Advertising Agency: 99 Enterprises, New Zealand
Executive Creative Director: Craig Whitehead
Creative Director: Paul Hankinson
Art Director: Charlie Godinet
Copywriter: Edward Bell
Group Account Director: Victoria Graves
Account manager: Kristyna Walters
Executive Creative Director: Craig Whitehead
Creative Director: Paul Hankinson
Art Director: Charlie Godinet
Copywriter: Edward Bell
Group Account Director: Victoria Graves
Account manager: Kristyna Walters
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Mar 03, 2012 - 7:04gadgets
if BP cannot count number of the days in a year maybe they cannot count other things like gallons...
Mar 06, 2012 - 5:37tyro
Leap year, 1 extra day.
Ad was probably released on a leap year, hence..
Bangalore, India
Mar 04, 2012 - 17:33andylefty
Not loving the 'be road happy' font..
On the whole, it's fine, sort of.
Graphic Designer at Central Saint Martins College of Art and Design
Mar 05, 2012 - 9:02rakhal
where is the art director?
Creative Director at Working at Core One Communications as head of creative
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